Idea Pattarai

17/10/2026

What makes a brand stand out when products can be copied and prices can be undercut? A brand people remember, trust, and choose.

At The Art of Building Brands, Sooraj Divakaran, Founder of Digital Uncovered, took TN founders through the fundamentals of building memorable brands from understanding consumer behaviour and sharpening brand positioning to creating the right balance between rational and emotional appeal.

Through practical frameworks and thought-provoking discussions, founders explored what it takes to move beyond selling a product to building a brand that stays top of mind.

Because building a great brand isn't just about what you sell. It's about what people remember when it's time to choose.

Stay tuned for more founder learnings and insightful sessions from Idea Pattarai! 💡

FounderCommunity

15/10/2026

This founder turned the labour shortage problem into an opportunity to rethink how an entire workforce sees itself.

In this clip from the Better Call Show, TenderCuts founder Sasikumar Kallanai shares how he used his HR experience to give people an identity and helped address one of the retail industry's biggest challenges.

🎙️ Watch the full conversation on YouTube. Link in bio.

14/10/2026

Great products get attention. Great brands earn a place in people’s hearts and minds.

So, how do you build a brand that customers recognise, remember, and choose?

Attend Idea Pattarai's The Art of Building Brands - an exclusive, hands-on workshop for Tamil Nadu founders, featuring Sooraj Divakaran, Founder of Digital Uncovered.

👉 Register now. Link in bio.

📅 17 October | 10 AM – 12 PM
📍 Kissflow Office, Brigade WTC, OMR, Chennai

We'll give you the frameworks to deeply understand your users and execute brand building beyond logos, advertising, and one-off social media campaigns.

14/10/2026

12/10/2026

Your product can be copied. Your pricing can be undercut. So, what makes customers choose what you're selling?

Join The Art of Building Brands - a hands-on brand marketing workshop by Idea Pattarai for TN founders, featuring Sooraj Divakaran, Founder of Digital Uncovered.

👉Register now - link in bio Idea Pattarai

Understand your users, learn to sharpen your positioning, craft memorable messaging, and build a brand customers remember.

📅 17 October | 10 AM – 12 PM
📍 Kissflow, WTC, OMR, Chennai

06/10/2026

👉 REGISTER NOW - Link in bio. Limited seats.

PeakXV backed ZOMATO, RAZORPAY & FRESHWORKS. What did they see in these startups before they became household names?

To spill the secrets, Rajan Anandan, Managing Director at Peak XV joins us for a fireside chat in the Better Call Show in Chennai. Details below.

Date: 29 October, 2026 | 4 PM onwards
Venue: Kissflow office, WTC, OMR, Chennai

This is a rare chance for founders in Tamil Nadu to hear how one of India’s leading VCs thinks about building and investing in category-defining companies.

What you'll learn:
🔭 What Peak XV believes will define India's next generation of breakout companies
👀 What would make a Tamil Nadu startup impossible for Peak XV to ignore?
🚀 How founders must build for venture-scale growth
🧠 The signals that separate exceptional founders from the rest

+ Q&A with Rajan Anand.

This event is for founders and investors only.

Hosted by Aravind Suresh - Managing Partner at MudhalVC

25/09/2026

Don't build what nobody wants. Validate first 🚀

If you're a 0-1 founder, Idea Pattarai's Validate workshop is where you:

▪︎Test your idea with the right mentorship
▪︎Get clarity before you spend time & money
▪︎Learn what actually works (and what doesn't)

🔗Register now - Link in bio - Only 20 spots

📆Oct 10, 2026
📍Kissflow office, World Trade Center, OMR, Chennai

Hosted by Suresh Sambandam (Founder and CEO, Kissflow) and Aravind Suresh (Managing Partner, MudhalVC).

| Suresh Sambandam | Aravind Suresh Arun Karthik P

23/09/2026

Meat is a much bigger business than you think. 🥩

In Episode 8 of The Better Call Show, Sasikumar Kallanai, Co-Founder & CEO of TenderCuts, breaks down the scale of the meat business, how consumers buy meat, and the opportunity he saw in this massive market.

Watch the full conversation in YouTube - Link in bio.

🎙️Hosted by Aravind Suresh, Managing Partner at MudhalVC

TenderCuts

21/09/2026

Watch the turnaround story of TenderCuts🥩

In Episode 8 of The Better Call Show, Sasikumar Kallanai, Co-Founder & CEO of TenderCuts, opens up about the remarkable journey of one of India’s most recognised meat and seafood brands - from coming close to bankruptcy to rebuilding the business into a profitable company today.

🎙️ Hosted by Aravind Suresh, Managing Partner at MudhalVC

If you’re building a company, working in retail or consumer space, or simply curious about what it really takes to build - and rebuild - a business, this is a conversation worth watching.

🎥 Watch the full episode on YouTube. Link in bio.

10/09/2026

If your product disappeared tomorrow, would your customers actually care? 👀

That’s the question behind the Sean Ellis Test - a simple way to understand whether a company has built something people truly value.

And, none can explain it better than Hariharan Premkumar from DSG Consumer Partners - India's biggest VC for consumer startups.

🖥️Watch the full podcast in YouTube. Link in Bio

🎙️Hosted by Aravind Suresh, Managing Partner at MudhalVC