As one of Rotary’s most significant and fastest-growing service programs, with more than 8,400 clubs in about 170 countries and geographical areas, Rotaract has become a worldwide phenomenon. Public relations is an important aspect of Rotaract club service. These efforts foster a relationship among your club, your sponsor Rotary club, and the community. Although the practice of public relations va
ries among cultures, every club has outside audiences that it must communicate with. Rotaract public relations can be directed at your sponsor club, the business community, local government officials, civic leaders, other organizations, and people directly affected by your club’s service initiatives. How does it work? All Rotaract efforts begin at the local, grassroots level, with members addressing their communities’ physical and social needs while promoting international understanding and peace through a framework of friendship and service.