01/06/2026
The Ultimate Power Couple Move
First Virat, now Anushka. Following Virat Kohli’s ₹40Cr investment in Agilitas Sports, Anushka Sharma has officially joined the startup as an investor and strategic partner to co-create the new one8 Yoga line.
Founded by former Puma India top execs, Agilitas is flipping the script, moving from a simple license model to a fully integrated sportswear ecosystem.
India’s startup scene is shifting fast: Celebrities are no longer just the face of a brand; they’re building the business.
What’s your take: Is celebrity ownership the future of Indian D2C, or do traditional brand endorsements still hold the crown?
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