07/08/2026
The craft can stay. The drudgery doesn't have to.
This National Handloom Day, we're thinking about what it really means to preserve a craft.
Handloom carries generations of skill, memory, technique and knowledge. Preserving that heritage matters. But preserving the craft doesn't mean preserving every condition in which it is practiced.
Long hours, physically demanding processes, limited workspaces, unreliable power and weak market linkages can make weaving a difficult livelihood to sustain.
So, at SELCO Foundation, we ask a different question: how can we improve the conditions around the craft without changing the craft itself?
That could mean better tools and workspaces, reliable energy, stronger access to inputs or better connections to markets—so that more value reaches the artisan.
In the Northeast, where weaving often exists alongside farming, forest produce and other seasonal livelihoods, this also means looking at the wider ecosystem that shapes an artisan's livelihood.
Because preserving handloom isn't only about ensuring that a technique survives.
It's about creating the conditions for people to continue choosing it.
| Ashraya Hastha Trust | HDFC ERGO General Insurance Company Limited | LIC India Forever | CDSL - Central Depository Services India Ltd | | IKEA Foundation | | The Lemelson Foundation | Stichting DOEN |