14/09/2026
We came to work. And somewhere between laptops, lunch and conversations… quite a few businesses got brainstormed too. 😄
This Kolkata Office Hours had HENs working alongside each other, but the group discussion quickly travelled across everything founders are figuring out right now:
👉 What comes after Instagram? Pinterest for authority? YouTube? WhatsApp Stories? Lives? And when we discover a new brand online, what actually makes us trust it?
👉 Influencers in 2026 — still influencing buying decisions or increasingly becoming reach + discovery channels? And where do micro-influencers fit?
👉 B2B sales — trade fairs, networking, Alibaba, WEConnect and finding the right corporate doors to knock on.
👉 Hiring in the AI era — do we hire people with AI skills or train good existing people to become AI-efficient?
👉 SEO → AEO — when should a growing business invest in each, and how is discoverability changing?
👉 And because September = Diwali planning 😄 — what are people actually gifting? Budgets discussed ranged roughly from ₹1,000–₹3,000, with everything from dry fruits and tea cakes to German silver, diyas, décor and quirky products on the table.
🤖 Our favourite experiment of the day?
Using Claude to build content across TOFU → MOFU → BOFU, and then connecting the thinking to Notion as a content management system.
Less “What should I post tomorrow?”
More “Can I build a content system?”
And of course, Office Hours also meant working, exchanging contacts, comparing tools, talking through individual businesses and borrowing generously from each other’s experiences.
💛 A special thank you to Anuradha Jalan , for hosting us at , and to Anvi GANDHI of , for lunch.
And gratitude to every HEN who showed up with a laptop, a question, an experience or an opinion — that’s what made the room work.