19/09/2026
๐ ๐๐ผ๐ ๐บ๐ฎ๐ป๐ ๐๐ผ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฎ๐ป ๐ก๐๐ข ๐ต๐ฎ๐๐ฒ?
We analysed 10 years of fundraising data across NGOs onboarded on danamojo and found a clear pattern:
(Number of DPs that an NGO has -> % of them raising over Rs. 1 lac)
0 DPs โ 15%
1โ3 DPs โ 16%
4โ6 DPs โ 31%
7โ10 DPs โ 52%
10+ DPs โ 53%
๐ The big shift happens at 7 Donation Products
๐ข๐ป๐ฐ๐ฒ ๐ฎ๐ป ๐ก๐๐ข ๐ฟ๐ฒ๐ฎ๐ฐ๐ต๐ฒ๐ ๐ณโ๐ญ๐ฌ ๐๐ผ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐, ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐ต๐ฎ๐น๐ณ (๐ฑ๐ฎ%) ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฎ๐ถ๐๐ถ๐ป๐ด ๐ผ๐๐ฒ๐ฟ โน๐ญ ๐น๐ฎ๐ธ๐ต.
Our analysis suggests that 7 Donation Products is a useful benchmark for NGOs looking to offer donors clear, specific ways to contribute.
๐๐ผ๐ ๐บ๐ฎ๐ป๐ ๐๐ผ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐ก๐๐ข ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐๐น๐ ๐ต๐ฎ๐๐ฒ?