Simply Sport Foundation

Simply Sport Foundation At Simply Sport, our purpose is to help the grassroots level athletes succeed in sport and life.

At Simply Sport Foundation we promote sports as an effective tool for the development of the nation. We focus on policy research, grassroot development and use of technology. Sports can be a huge enabler for millions of people in India and we want to play a role of a catalyst in making this happen.At Simply Sport, we are researching and developing public policies to improve the participation of women in sports. We are keen to partner with public and private players in this space to implement robust policies.With this initiative, our goal is to develop sports at a grassroots level. With access to the right resources, sports can play a vital role in the Nation's ecosystem. We have identified some upcoming sports where we are working on the ground to create access.

What does sport teach you? That every goal needs a game plan. 🎯 Our August Goal Setting sessions with PIVOT took that m...
05/09/2026

What does sport teach you? That every goal needs a game plan. 🎯

Our August Goal Setting sessions with PIVOT took that mindset beyond the field, encouraging athletes to think about what they want to build alongside their sporting journeys whether it is in education, career, financial independence, or personal growth.

From “What do I want?” to “What will success look like?” and “How will I measure my progress?” the goal is to turn ambition into intentional action.
Because the skills that help an athlete chase a medal can also help them build a career, pursue an education, become financially independent, and grow into the person they aspire to be.

Sport is not just a game. It is one of life’s greatest teachers. And every lesson can become a goal beyond the field. 🧡

You’ve learned how to assess athletes, interpret data, plan training and support performance.But how much of that knowle...
02/09/2026

You’ve learned how to assess athletes, interpret data, plan training and support performance.

But how much of that knowledge actually prepares you to work with female athletes?

The reality is that many practitioners were never taught enough about the specific health and performance needs of female athletes.

So, what’s one thing you wish you had learned about female athletes earlier in your career?

Tell us in the comments. 👇

Celebrating the power of sport to inspire, unite and transform lives. 🇮🇳🏅On National Sports Day, we honour the legacy of...
29/08/2026

Celebrating the power of sport to inspire, unite and transform lives. 🇮🇳🏅

On National Sports Day, we honour the legacy of Major Dhyan Chand and every athlete, coach and changemaker shaping a stronger sporting India.

Let’s play fair, dream big and grow stronger together.

This festival season, we celebrate not only the traditions and values we carry forward, but also the strengths sport bui...
29/08/2026

This festival season, we celebrate not only the traditions and values we carry forward, but also the strengths sport builds within us.

Discipline. Resilience. Leadership. Adaptability. Accountability.

At PIVOT, we help women athletes recognise these strengths, articulate them with confidence, and carry them into their next chapter.

Because some of the most valuable things we carry forward are the lessons we learn along the way. ✨

Research can change the conversation. More importantly, it can change the system.We are pleased to share the publication...
28/08/2026

Research can change the conversation. More importantly, it can change the system.

We are pleased to share the publication of “Menstrual cycle perspectives in elite Indian female badminton athletes and coaches: A qualitative focus group study” in the International Journal of Sports Science & Coaching.

The study explored the experiences of 8 elite Indian female badminton athletes and 6 coaches across three leading training centres in India, examining how menstrual health is understood and addressed in high-performance environments.

Key findings include:

• Athletes reported changes in fatigue, pain, mood, energy and training capacity, while emphasising that experiences vary individually.
• Coaches showed growing awareness, but understanding often focused on menstruation rather than the menstrual cycle as a whole.
• Athletes frequently managed their menstrual health independently, with limited integration into training planning.
• Trust, age and coach gender influenced athletes’ comfort in discussing menstrual health.

The message is not that athletes should follow a predetermined cycle-based training formula. Rather, high-performance environments need stronger menstrual-health literacy, psychologically safe communication and individualised support.

For Simply Sport Foundation, this research contributes to a larger ambition: building female athlete health systems in India that are informed by Indian athletes, coaches and sporting environments.

SSF supported the operational ex*****on of the research, including participant recruitment and coordination with participating academies, as part of the BWF-supported research collaboration.

We thank the research team, athletes, coaches, participating academies and the Badminton World Federation (BWF) for making this work possible.

This project has been carried out with the support of the BWF — Badminton World Federation

Read the full paper: https://journals.sagepub.com/doi/10.1177/17479541261478750

An athlete’s journey does not end when they leave the field—it becomes the foundation for what comes next.Through PIVOT,...
22/08/2026

An athlete’s journey does not end when they leave the field—it becomes the foundation for what comes next.

Through PIVOT, women athletes are learning to recognise the professional value of their sporting experiences. Leadership, discipline, resilience, teamwork and performing under pressure are not just sporting skills—they are workplace strengths.

From building resumes and preparing for interviews to presenting ideas with confidence, PIVOT is helping athletes find the clarity and language to tell their stories and create new opportunities.

From athlete to professional.
From experience to opportunity.

What an incredible experience for our young athletes! 🏸✨Our partner organisation’s children had the wonderful opportunit...
21/08/2026

What an incredible experience for our young athletes! 🏸✨

Our partner organisation’s children had the wonderful opportunity to attend the BWF World Championships, watch world-class badminton live, and even meet and greet some of their favourite players! 💙

From cheering in the stands to meeting the stars of the sport, it was a day filled with fun, excitement, inspiration, and unforgettable memories.

A huge thank you to BWF for creating this incredible opportunity and making the experience so special for the children. 🙌

Experiences like these can inspire young minds, build confidence, and show them what’s possible. 🌟

More than a match. A memory for life. 🏸❤️

Advancing female athlete health in India, together. and are collaborating to advance women’s health in sport within t...
19/08/2026

Advancing female athlete health in India, together.

and are collaborating to advance women’s health in sport within the Indian sporting ecosystem.

This collaboration brings together FASTR’s expertise in female athlete science and research with Simply Sport Foundation’s experience working with athletes and sporting systems across India.

Together, we will focus on three areas:

Developing Women’s Health Guidelines for Indian Sport
Creating evidence-based guidelines contextualised for national sports federations, training centres and residential academies in India.

Making female athlete health science more accessible
Co-creating educational sessions that translate research into practical knowledge relevant to the Indian sporting context.

Taking knowledge beyond English
Translating and contextualising selected FASTR educational resources into Hindi and Marathi, helping credible female athlete health information reach more athletes, coaches and practitioners.

At the heart of this collaboration is a shared ambition: to help bridge the gap between science and practice and contribute towards sporting environments that better understand and support the health of female athletes.

Because increasing women’s participation in sport is only part of the journey.

We also need to build sporting systems that enable female athletes to thrive.

Stronger together, greater impact! 🤝Simply Sport is proud to announce its 2026 Multi-Year Grant partnerships with three ...
14/08/2026

Stronger together, greater impact! 🤝

Simply Sport is proud to announce its 2026 Multi-Year Grant partnerships with three incredible grassroots organisations:

⚽ vidyathelivingschool
⚽ Footy Femmes
🏃 Hanuman Singh

Together, we aim to strengthen access to sport, nurture young talent and create lasting opportunities for athletes and communities across India.

Here’s to shared vision, long-term collaboration and meaningful change through sport! 🧡

What happens when women athletes are given the opportunity to think beyond competition?On 2 August, we witnessed the ans...
07/08/2026

What happens when women athletes are given the opportunity to think beyond competition?

On 2 August, we witnessed the answer.

After eight months of learning, mentorship, collaboration, and countless hours of research, the inaugural PIVOT Pitch Fest 2026 brought together four teams of women athletes who stepped onto a very different kind of stage—not as competitors, but as founders, problem-solvers, and future leaders.

Throughout the programme, our athletes challenged assumptions, explored real-world opportunities within the sports ecosystem, worked with mentors and industry experts, and transformed lived experiences into ventures with the potential to create meaningful impact.

Pitching in front of a distinguished panel of judges was no small feat. It required courage, preparation, teamwork, and the confidence to defend ideas they had spent months building. Watching them rise to the occasion was a powerful reminder that leadership can be developed, and that an athlete's greatest strength often extends far beyond the field of play.

A heartfelt thank you to Sharda Ugra, Nisha Millet, and Chanakya Gupta for generously sharing their time, expertise, and thoughtful feedback. Your questions challenged our athletes to think bigger, your encouragement gave them confidence, and your insights made this experience immeasurably richer.

While we're keeping the teams' ventures under wraps for now, we can't wait to celebrate them again at Bootcamp 3 and the PIVOT Graduation Ceremony, where the final rankings, scholarships, and project awards will be announced.

This was more than a Pitch Fest.

It was the beginning of a new chapter—from athlete to leader.

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