Equilib Foundation

23/11/2022

Ever wondered how does a consumer choose what to buy? What shapes his viewpoint?

Have you considered the same issues while creating a plan to market your product? Jobs to be Done is a wonderful theory that looks at consumer behaviour and can help you find the answers!

15/11/2022

Conducting a good user research interview yields the best outcomes!
Here are a few quick pointers for your help.
Most important pointer: Do not forget to have fun 😌

04/11/2022

Ready to find the right candidate for your next research project?
Check out these helpful tips on how to find people for your user research interview! And thank us later 😌

20/09/2022

A bad user research would yield absolutely no results. Its very important to know the difference between a good and a bad user research. We have done the homework for you :D

28/08/2022

We highly recommend the book ‘Just Enough Research’ by Erika Hall.
It will give you amazing insights on how to be a great researcher! Sharing a few takeaways from our end.

24/08/2022

23/08/2022

You got this, freelancers! Let’s get to work and improve the system together.

20/08/2022

User research is a way to discover, understand and shape the user while they are still interacting with your product. It provides you with actionable insights that help you develop solutions that will improve customer experience.

Are you a freelancer? Hit us up for a fun chat!

18/08/2022

Affinity mapping is a collaborative process of sorting ideas and having a clearer picture!

Sign up on the link in bio to get a detailed guide and a Miro template for affinity mapping absolutely free!

12/08/2022

Did you know the secret sauce behind Toyota’s success?
Its production processes involves solving a particular problem till its root cause by asking WHY multiple times.

09/08/2022

Remember to keep a journal of your startup. It's amazing how things will come together when you keep track of what's happening on a regular basis.
It helps you become introspective and observant!

08/08/2022

The same way that you can identify a great company by understanding how they work, you can also identify an exceptional person by understanding how they work and what drives them.
The future belongs to those who understand tech, people and markets. Let's work together to make it happen.