15/09/2026
Through the Helmet Distribution Campaign as part of Gujarat’s Largest Road Safety Campaign, Elixir Foundation and Truhome Finance in partnership with Gujarat Police is taking a step towards building a stronger culture of responsible and safe riding across Gujarat.
With 5,280 helmets distributed across Ahmedabad, Surat and Rajkot, the campaign focuses on reaching riders who need protection the most while reinforcing a simple but powerful message: Wear a helmet. Ride responsibly. Reach home safely.
From awareness sessions with police personnel and riders to on-ground helmet distribution, the campaign brings together corporate responsibility, community action and law enforcement to make Gujarat’s roads safer.
Because every helmet represents more than safety gear it represents a life protected and a family waiting at home.
Safe Rides. Safe Lives.