19/05/2026
πͺπ΅π²π» ππΆππΆππ²π» ππ°ππΆπΌπ» π‘ππ±π΄π²π π¦ππππ²πΊπ π₯π²ππ½πΌπ»ππ²
CEE Urban Programmes is pleased to join Pune Knowledge Cluster and Save Pune Traffic Movement (SPTM) in sharing the βBehaviour Nudges for Metro Ridesβ Summary Report, prepared for Maha Metro Pune Metro Rail Project. The Nudge initiative was conceptualised by PKC, SPTM and CEE following Maha Metroβs interest in citizen outreach. We thank Maha Metro for the opportunity and especially Shri Shravan Hardikar, IAS, CMD for the encouragement to innovate.
We embraced the ask of improving metro ridership, while placing it within a wider frame of citizensβ evidence generation, public deliberation, and sustainable mobility.
The project achieved encouraging results: a measurable ridership uptick at project stations, clear demands for better feeder services and walkable footpaths, formal petitions by RWAs representing over 7,000 citizens, and the approval and installation of cycle parking at project stations. Earlier, over 6,000 commuter surveys and focus groups with shopkeepers, street vendors, women in informal work, schools, autorickshaw drivers and others yielded insights about travel behaviour.
A citizens' assembly on "Let's talk about our daily travel" reviewed and finalised the recommendations to Maha Metro. Citizens from different walks of life, selected through a lottery, were present at the public deliberation.
For CEE, an important part of the work was to consciously navigate the relationship between βnudgesβ and "citizensβ participation". The approach was not so much asking citizens to adapt their mobility behaviour, but enabling citizen action that nudges systems response β better walking access, safer first- and last-mile connectivity, feeder services, cycle parking, and greater institutional listening.
This meant seeing citizens not as commuters to be influenced, but as people with lived experience, evidence, judgment, and agency.
Sustainable urban mobility cannot be built only through infrastructure or messaging. It also needs informed public demand, institutional response, and spaces where citizens and agencies can work through practical trade-offs.
CEE looks forward to continuing to facilitate public deliberation and empowering public participation to strengthen urban governance and solutioning in Pune and beyond through its Civic Assembly facility and Deliberative Democracy team.
Read the report at the website of Pune Knowledge Cluster
https://www.pkc.org.in/resources/reports/ -nudges-for-metro-rides-summary-report/1/
Harshad Abhyankar Anita Kane
Kunal Jaiswal Avadhut A Amar Karan Madhale
Sanskriti Menon