21/08/2026
AI is entering the everyday businesses of India’s micro-entrepreneurs. But what is it really changing?
For women running home-based enterprises, tailoring businesses, food ventures, small shops or artisan businesses, AI may not look like a futuristic technology.
It can look like a better product description.
A quicker business decision.
A new way to reach customers.
Or simply a tool that helps save time.
But how are informal micro-entrepreneurs actually using AI—and what difference is it making to their livelihoods?
Effect of AI Adoption on Women Entrepreneurs, supported and guided by the GAME - Global Alliance for Mass Entrepreneurship, explores this question through surveys and focus group discussions with 382 micro-entrepreneurs across six cities.
What does the data tell us?
71% reported saving time after adopting AI tools.
65.6% reported better marketing outcomes.
20.3% reported an increase in sales.
The findings point to an interesting pattern: the benefits of AI may emerge first in everyday business practices—such as saving time and strengthening marketing—while the impact on sales can take longer to materialise.
The larger question is not simply “Are micro-entrepreneurs using AI?”
It is:
Can AI become a meaningful, practical tool for women building and growing their livelihoods—reaching the last mile where technology is often hardest to access and use?
Understanding that distinction matters.
Because the value of AI will not be defined only by what the technology can do.
It will also be defined by who can use it, how they use it, and whether it creates real value in their everyday lives and businesses.
📖 Read the full report:
https://saath.org/public/storage/pdfs/annual_reports/3swz3qfywcJ5TiKoSHgy4vQcbAo7PL7XGnDDgKea.pdf