NURA Global Innovation Lab

NURA Global Innovation Lab Nura Global Innovation Lab (Formerly- The Pears Program for Global Innovation) connects between Israeli innovation and developing world challenges.

The Pears Program connects between Israeli technology innovation and developing world challenges. Through public programming, policy advice, business mentoring services and our Israeldev community, we support a new generation of Israeli start-ups addressing the most critical problems of development. Join the Israeldev group to get involved (https://www.facebook.com/groups/332940660162576/?fref=ts) or learn more about the Pears Challenge startup incubation program http://www.pearschallenge.com/.

What does it take to grow food, secure water and power communities where it barely rains?The new report, "Desertificatio...
06/10/2026

What does it take to grow food, secure water and power communities where it barely rains?

The new report, "Desertification, Climate Resilience and Applied Innovation," lead by Israel Innovation Authority and C4IR and we were happy to contribute to, looks at how applied innovation, enabling policy, finance, talent and international collaboration can help scale solutions across water, agriculture, soil health, environmental intelligence and renewable energy.

It was a privilege to bring some of the Israeli innovators we work with into this report, each already making a difference in dryland regions:
๐Ÿ’ง Laguna Innovation: solar-powered onsite wastewater treatment and reuse
๐Ÿ’ง EZPack Water Ltd.: modular off-grid systems to purify, store and distribute water
๐ŸŒฑ SaliCrop: non-GMO seed enhancement for salinity, heat and drought
๐Ÿ… NOF: off-grid post-harvest treatment to reduce spoilage in hot, remote regions
๐Ÿ„ Groundwork BioAg: mycorrhizal inoculants for soil and drought resilience
โ˜€๏ธ ProjectAGrow: off-grid, solar-powered water generation for agriculture
๐Ÿ›ก๏ธ OKO: parametric crop insurance for smallholder farmers
Thank you to Israel Innovation Authority ืจืฉื•ืช ื”ื—ื“ืฉื ื•ืช, C4IR Israel and all the partners for a meaningful collaboration.

Read the full report here: https://innovationisrael.org.il/en/press_release/desertification-report-2026/

=========================

Hagit Freud, Yonatan Bukhdruker, Abigail Boegner

Organizations, Institutions, & Partners - World Economic Forum, Ben-Gurion University of the Negev, 4SฤฐM Azษ™rbaycan / C4IR Azerbaijan, C4IR Telangana, Stanford Doerr School of Sustainability, Jewish Climate Trust, Evergreen Innovation Platform, DeserTech & Climate Innovation Center, Innovation: Africa, ISERD - Israel-Europe R&D Directorate, Ayala Halevi Studio

Tech Companies, Startups, & Hubs - Netafim, N-Drip Gravity Micro Irrigation, TaKaDu, CropX, SupPlant, Fasal, Adaptive Symbiotic Technologies, PlanetWatchers, Taranis, SoliDrip, ADAMA Ltd., Haifa Group, ICL Group, InNegev, Synergy7, Energy Infrastructures Ltd, Dell Technologies, Elbit Systems, Israel Ministry of Foreign Affairs

04/10/2026

Last call. Applications close tonight at midnight Israel time.

The next cohort is about to be decided. Make sure you're in it.

๐Ÿ‘‰ pearschallenge.com

03/10/2026

Still thinking about it? That's usually a sign the idea matters to you.

Two days left. Take your solution from idea to impact in East Africa.

๐Ÿ‘‰ pearschallenge.com

02/10/2026

Mentors who've done it. Partners on the ground. Investors in the room.
Three days left to join the 8th cohort of the Pears Challenge.

๐Ÿ‘‰ pearschallenge.com

01/10/2026

Most ideas get validated in a conference room. Ours get validated in the field.

Pears Challenge fellows travel to East Africa to test their solution with the people who'd actually use it. Four days left to apply.

๐Ÿ‘‰ pearschallenge.com

30/09/2026

ืžืจืขื™ื•ืŸ ืจืืฉื•ื ื™ ืœืคืœื˜ืคื•ืจืžื” ืฉืคื•ืขืœืช ื‘-20 ืžื“ื™ื ื•ืช, ื•ืชื•ืžื›ืช ื‘ืชื•ื›ื ื™ื•ืช ืื™ืžืคืงื˜ ื‘ืฉื•ื•ื™ ืฉืœ ืžืขืœ 800M$! ๐ŸŒ๐Ÿš€

ื™ืื• ืœื•ื™, ืžื™ื™ืกื“ ื•ืžื ื›ืดืœ Rural Senses ื•ื‘ื•ื’ืจ ื”-Pears Challenge, ืžืฉืชืฃ ืื™ืš ื”ืชื•ื›ื ื™ืช ืขื–ืจื” ืœื• ืœืคืจื•ืฅ ืœื–ื™ืจื” ื”ื‘ื™ื ืœืื•ืžื™ืช, ืœื™ืฆื•ืจ ืื™ืžืคืงื˜ ืžืฉืžืขื•ืชื™ ื‘ืขื•ืœื ื”ืคื™ืชื•ื— ื”ื‘ื™ื ืœืื•ืžื™, ื•ืœืขืฉื•ืช ืืช ื”ืงืคื™ืฆื” ืฉื›ืœ ื›ืš ื”ืจื‘ื” ื™ื–ืžื™ื ื—ื•ืœืžื™ื ืœืขืฉื•ืช.

ื™ืฉ ืœื›ื ืจืขื™ื•ืŸ? ืžื•ื›ื ื™ื ืœืขืฉื•ืช ืืช ื”ืงืคื™ืฆื” ืฉืœื›ื? ๐Ÿ’ก

โณ ื”ื”ืจืฉืžื” ืœ-Pears Challenge 2026 ื ืกื’ืจืช ื‘-4 ื‘ืื•ืงื˜ื•ื‘ืจ!

๐Ÿ”— ื”ื’ื™ืฉื• ืžื•ืขืžื“ื•ืช ืขื›ืฉื™ื• โ€“ pearschallenge.com

30/09/2026

We arenโ€™t looking for one type of founder.
Agri-tech. Water. Energy. Logistics. FinTech. Web3. Applied AI.

If it could strengthen resilience in East Africa, we want to hear it. Five days left.

๐Ÿ‘‰ pearschallenge.com

29/09/2026

Great technology is not the same as the right technology.

Yonatan Bukdruker on i24 News, on adapting Israeli innovation for East African markets and why local partnership comes first.

That adaptation is exactly what the Pears Challenge 2026 is built for.

Applications are open until October 4 at pearschallenge.com

29/09/2026

What if your idea could work somewhere you've never been?
Six days left to find out. Applications for the Pears Challenge 2026 are open.

๐Ÿ‘‰ pearschallenge.com

23/09/2026

๐Ÿšจ Last call to apply for the Pears Challenge!

Deadline extended to October 4, 2026

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