18/10/2026
Weโre excited to announce the launch of a new awareness campaign in collaboration with Aroma Espresso Bar and Mechinat Nesharim Kalu, highlighting the invisible impact of trauma from war and terrorism.
Through this initiative, Aroma is using its iconic coffee cups to share an important message: โWhat we see on the outside doesnโt always reflect what someone is experiencing on the inside.โ
Initiated by participants of Mechinat Menashrim Kalu, the campaign aims to turn an everyday moment into an opportunity to recognize signs of emotional distress, check in on those around us, and encourage conversations about mental health.
Each cup features a QR code linking to a dedicated NATAL resource page with information, practical tools, and ways to seek support for yourself or someone you care about.
Because trauma isnโt always visible, and sometimes simply noticing, asking, and listening can make all the difference.
You donโt have to carry it alone.
NATALโs 24/7 Emotional Support Helpline: *3362
Learn more: https://www.natal.org.il/aroma/