14/10/2026
Tourism in the north is in crisis, and the war has only deepened it. But this week in Nazareth, local authorities, tourism professionals and economic leaders came together to discuss how tourism can become a shared economic interest for Arabs and Jews, and a path to a more shared society.
The meeting was the first in a series of roundtables on the Galilee and the Valleys. It joins the second phase of TAI's Tourism Hub, which brings together Arab and Jewish business owners. We work from both directions on purpose. Policy and planning can open doors, but lasting change depends on the people who run the businesses and host the visitors.
What we heard:
🔹 The war is not the whole story. The region also lacks a joint marketing strategy and faces barriers to investment.
🔹 Visitors don’t stop at municipal borders, so planning and marketing need to be regional.
🔹 Overnight stays, not day trips, are what bring money into local communities.
🔹 Lasting cooperation needs professional coordination, stronger local capacity and ongoing institutional support.
The future of tourism in the north depends not only on how many tourists return, but on whether authorities, businesses and communities can work together, build trust and grow shared prosperity.