05/10/2026
Will I wear this at least 30 times? It’s a simple question, but one that could change the way we shop.
This month at Green Fridays, we’re looking at what a more sustainable fashion future could look like, from new materials and textile-to-textile recycling to repair, resale, rental and simply keeping the clothes we already own in use for longer.
We also look behind the label at just how much of our clothing is made from fossil-fuel-based synthetic fibres, and why donating clothes isn’t always as circular as we might think.
Our latest newsletter brings it all together, with practical ideas for making our wardrobes last longer and the 30 Wears Challenge to take with you next time you shop.
Buy less. Choose carefully. Wear it often. Keep it longer.
Sources: Ellen MacArthur Foundation, European Environment Agency, European Parliament,
Changing Markets Foundation,
VOICE Ireland
Global Shapers Dublin Hub,
TENCEL™ WORLD, Spiber,
Final Straw Foundation,
, 30 Wears Project,
Siopaella Ruby Ruby Designer Consignment, Vintage & New Lingerie, Vito Vintage / Vintage Shop,
Vision Ireland Retail, Beyond Retro,
Selfridges ,
Rokit Vintage London Charity Super.Mkt,
Drobey, designers_room_,
High-End Hire, Amaya Dress Hire,
Infinited Fiber Company, Amber Winslow,
Worn Again Technologies, Spinnova and Apple Skin Solutions
For the pdf with links, visit greenfridays.org