The main objective of this project is to help raise public awareness, especially in the area of Bogor, about littering behavior (NIMBY = Not In My Back Yard) which is still prevalent in Bogor and encouraging an orderly dispose of waste habit through the use of an environmentally friendly product (eco-product) named POBIN. POBIN or Pouch Bin, which is a small pouch that is specifically designed to
store garbage in order to prevent littering. The framework of this project is divided into three main activities, namely: education, business, and campaign.
• Educational activities will be implemented in the form of awareness campaign on littering behavior and ASEAN both in presentations and games then share free of charge of POBIN products to the partner community that is education entities.
• Business activities will be run by selling POBIN product to public both in Indonesia and other ASEAN countries. This activity is built with the spirit of social business which hopefully the project will be able to be a sustainable work and provide a wider impact in the community.
• The campaign is very important to support educational and business activities in order to help raising public awareness about environmental issues, mainly related to waste management. The campaign will be conducted through online (utilize social media) and offline (on the street, public facilities, etc) then distribute a POBIN product for free.
