04/06/2026
has qualified for the World Cup in football, which will be held in the United States, Canada and Mexico. In many countries, the news of the national team’s qualification for the World Cup goes beyond sports columns, and BiH is one of those countries. However, in BiH, the whole story goes beyond the phrase “national sport”, it has many dimensions – including socio-political and even soft-diplomacy dimensions – with the use of biblical metaphors, such as the small European country being David who defeated the favored Goliath, in this case the national team of multiple world champions, Italy.
However, Italy is not the only Goliath in this story. Beyond the immediate euphoria, the qualification of Bosnia and Herzegovina for the World Cup illustrates how sport can temporarily reconfigure a deeply fragmented political and social landscape. The victory over Italy national football team became a multilayered narrative – simultaneously a sporting achievement, a moment of collective identification, and an instrument of soft diplomacy that resonated from regional media to global outlets such as The New York Times. Through symbols, personal stories like that of Esmir Bajraktarević, and gestures of fair play embodied by Edin Džeko, the event transcended football and touched on themes of identity, memory, and international recognition. Ultimately, while the success cannot alter structural political divisions, it demonstrates the enduring capacity of shared emotional experiences to momentarily bridge them and reaffirm a sense of statehood and belonging.
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https://china-cee.eu/2026/05/18/bosnia-and-herzegovina-monthly-briefing-bih-qualifies-for-world-cup-football-bigger-than-politics/
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Faruk Borić