14/09/2026
How can a box of donuts open doors to big companies?
In this clip from The Emergents Podcast, Barnabas Birmacher, CEO of Bitrise, shares how the startup connected with mobile developers by sending boxes of donuts with a simple invitation to talk.
That small gesture led to enthusiastic tweets, office visits, and valuable conversations about how teams build mobile apps, giving Bitrise direct feedback from the developers it wanted to reach.
Watch the full episode for more of the story behind Bitrise.
Link in the comments 👇