13/10/2026
Thank you to all advertisers who participated in and supported the HK2A Advertising Spending Projections 2026 Survey. Your valuable input has helped provide meaningful insights into Hong Kong’s advertising market and contributed to a better understanding of the industry’s outlook.
We were delighted to welcome advertisers, marketers, media partners, agencies, and industry professionals yesterday at the HK2A AdSpend 2026 Results Presentation Luncheon.
As one of HK2A’s flagship industry initiatives since 2000, the AdSpend Survey continues to serve as an important platform for tracking advertising spending trends, market sentiment, media investment priorities, and emerging industry developments.
This year’s findings highlighted that Hong Kong marketers are entering an era of spending smarter, with a stronger focus on ROI, more disciplined budget allocation, platform ecosystem building, and the growing role of AI in marketing.
A special highlight of the luncheon was the panel discussion, where our speakers shared valuable perspectives on the evolving advertising landscape, changing marketer priorities, media investment trends, AI adoption, and the opportunities and challenges ahead for Hong Kong’s advertising industry.
The event also provided a meaningful platform for industry exchange, networking, and dialogue among professionals across the advertising, marketing, media, and business sectors.
Our sincere thanks to NielsenIQ for conducting the survey, and to all our sponsors and supporting organizations for their invaluable support.
