Prudence Foundation

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Prudence Foundation Resilient Communities, Today and Tomorrow. Prudence Foundation is the community investment and philanthropic arm of Prudential plc in Asia and Africa.

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. The Foundation builds financial wellbeing and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against the impacts of climate change. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 geographies in Asia and Africa, reaching millions of people. Follow Prudence Foundation on LinkedIn:
https://www.linkedin.com/company/prudence-foundation/

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09/10/2026
Over the last 10 years, our Cha-Ching curriculum has been taught in classrooms using paper-based and interactive activit...
08/10/2026

Over the last 10 years, our Cha-Ching curriculum has been taught in classrooms using paper-based and interactive activities.

Yet while children may lack financial literacy, we know they are digitally savvy.

They are growing up shaped by technology, using digital tools from an early age to learn, communicate and make decisions.

That makes it increasingly important for financial literacy and digital literacy to develop together: two essential life skills to help our children prepare for their future with greater confidence.

This is why we’re introducing a digital version of the Cha-Ching curriculum, piloting this in Cambodia and Vietnam.

This will make it easier for even more children to access our content – and share their online learning with friends and families.

Because this is where we see the power of Cha-Ching: it’s the child who goes home and starts a conversation about money around the dinner table. It’s a family who starts making decisions together around key concepts of earning, saving, spending and donating.

Over time, these conversations lead to changes in behaviour, building stronger families and more resilient communities – today and tomorrow.

On World Teachers’ Day, we honour the dedicated stewards who are changing the lives of millions of children across Asia ...
06/10/2026

On World Teachers’ Day, we honour the dedicated stewards who are changing the lives of millions of children across Asia and Africa with our Cha-Ching financial literacy programme.

Our teachers are at the heart of the Cha-Ching curriculum. We support them with comprehensive training and the Cha-Ching Financial Accreditation (CCFA), a professional development programme that recognises their crucial role.

For the last 10 years, it’s these teachers who have been bringing financial education to life in the classroom with the simple money concepts of Earn, Save, Spend and Donate.

Excited by what they’ve learned, these children (as well as our teachers!) carry these lessons home and put them into action with their families.

By empowering these children to make informed decisions about their money, these teachers are opening the door to a more financially resilient future for all.

The summer heat and rains across Asia made dengue a fever a growing threat.We’re partnering with Save The Children in Vi...
24/09/2026

The summer heat and rains across Asia made dengue a fever a growing threat.

We’re partnering with Save The Children in Vietnam to tackle dengue by helping communities take preventive action.

Learn more about our Resilience in Action here:
👉https://www.prudentialplc.com/content/dam/prudential-plc/sustainability-social-impact/sustainability/sustainability-reporting/Prudence%20Foundation%20Impact%20Report.pdf



🔗: Save the Children in Vietnam

18/09/2026
Our partnership with UNICEF supports women, children and families to prepare for climate shock.Read more in our Resilien...
17/09/2026

Our partnership with UNICEF supports women, children and families to prepare for climate shock.

Read more in our Resilience in Action report here:https://www.prudentialplc.com/content/dam/prudential-plc/sustainability-social-impact/sustainability/sustainability-reporting/Prudence%20Foundation%20Impact%20Report.pdf

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