09/07/2026
What does it truly take to win an Effie? Is marketing effectiveness merely about hitting metrics, or is there a deeper story to be told?
In this exclusive recorded masterclass from the 2025 Effie Awards Hong Kong, moderator Anant Deboor, Chief Strategy Officer at VML, sits down with six experienced jurors across three powerful sessions. Together, they unpack what it takes to deliver award-winning work that achieves true, measurable impact.
Divided into three core chapters, our jury panel shares invaluable, behind-the-scenes insights on global benchmarks, the balance between creativity and strategic rigor, and unique local consumer behaviors:
• Andreas Moellmann, Independent Brand and Marketing Consultant at Future Inc.
• Thierry Halbroth, Creative Leader and Advisor
• Connie Chan, Chief Growth Officer, APAC at Stagwell
• Chris Baker, Founder at Totem Media
• Christine Chow, Director, Marketing, Branding and Partnerships at West Kowloon Cultural District Authority
• Julie Chiu, Executive Director, Marketing & Marketing Communications, Consumer Banking Group and Wealth Management at DBS Bank (Hong Kong) Limited
If you are committed to pushing boundaries and elevating the standard of excellence in our industry, this discussion is essential viewing.
👉Watch the full recorded panel session here: https://youtube.com/playlist?list=PLUiNCkbYmD-s&si=4CYkTpEy3v0O_AcH
As you gather insights from past winners, remember that the 2026 Effie Awards Hong Kong is now open for entries. We encourage you to begin preparing your submissions today and enter by the early bird deadline on July 14, 2026 to take advantage of the special rates. Find out more and start your entry at https://aaaa.com.hk/awards/effie/7 for full submission guidelines and registration details.
