HK4As - new chapter

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HK4As - new chapter Established in 1957, the HK4As is managed and run by an Executive Committee and Sub-Committees.








Effie Awards HK 2026 judging is complete, and the List of Finalists is officially out! We are now gearing up for the Mom...
12/10/2026

Effie Awards HK 2026 judging is complete, and the List of Finalists is officially out! We are now gearing up for the Moment of Glory celebration gala on October 28, 2026 (Wednesday) at Hopewell Hotel, stay tuned.

Our Round Two in-person judging sessions in Hong Kong carried out the deliberation to evaluate and recognize the region's top marketing achievements. The final results and specific award levels will be revealed exclusively at the Gala!

Check out the Effie Awards HK 2026 List of Finalists here:https://aaaa.com.hk/storage/effie-award-winners/October2026/2026%20Effie%20list%20of%20finalists%20(website%20version)%201012.pdf

Thank you once again to our esteemed jurors for their time, expertise, and dedication throughout the judging process. Their collective insights and candid feedback continue to raise the bar for marketing effectiveness across Hong Kong’s advertising industry.



Thank you to everyone who joined us (Sep 21, 2026) for our online sharing session!We would like to extend our heartfelt ...
05/10/2026

Thank you to everyone who joined us (Sep 21, 2026) for our online sharing session!

We would like to extend our heartfelt gratitude to all of our amazing speakers from the Kam Fan 41 winning teams and Young Kam Fan delegates for generously sharing their invaluable firsthand insights, global trends, and unforgettable experiences:

Cannes Lions Speakers:
• BBDO: Maggie Lee & Iker Lin
• TBWA: Gaius Kwong & Martin Manho
• Carat: Stacy Choy & Jasmine Chi

NEW STARS Speakers:
• Dentsu Creative: Ophelia Wong & Sam Chow
• OMD: Cathy Wong & Norris Yim
• Grey: Yu Chow & Xenia Yip

MAD STARS Speakers:
• Cheil: Elsie Lau
• Dentsu: Tracy Law
• Grey: Ivy Cheung
• BBDO & OMD: Rafael Sin & Kiff Lam
• BBDO: Ronald Lee
• Saatchi & Saatchi: Wayne Tang
• Omelette Digital: Yates Hin
• Leo Burnett: Carrie Chan & Helen Yuen

A special thank you once again to the Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region for their generous sponsorship, which made these delegation trips possible and allowed our local creative talents to shine on the global stage.

We hope this session ignited fresh inspiration and provided valuable sparks for the next generation of creatives looking to make their mark in the advertising industry. To all the students who stayed for the 2026 Students' Award briefing—we can’t wait to see your bold ideas and creative submissions!
In case you missed it or would like to revisit the inspiring presentations, you can catch up on the full sharing session on our HK4As YouTube Channel: https://youtube.com/playlist?list=PLPoqX3U0pI94&si=1vsaY6gaBxS--75e&utm_source=gemini

*Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

The Lion is home! 🦁Following an outstanding run on the international awards circuit, Back to Kai Tak has returned to Hon...
02/10/2026

The Lion is home! 🦁

Following an outstanding run on the international awards circuit, Back to Kai Tak has returned to Hong Kong with a Silver Lion from Cannes Lions.

To mark the achievement, Cannes Lions Hong Kong Representative Onie Chu and HK4As Chairman Alexis Chiu recently presented the trophy to Christopher Lee, Chief Creative Officer, and Ha-Lo Cheng, Executive Creative Director, of Publicis Groupe Hong Kong.

Congratulations to the teams at Leo Hong Kong and Cathay on this remarkable accomplishment. From Hong Kong to the world stage, the journey for Back to Kai Tak continues, and we look forward to seeing where its success story goes next.



HK4As Students’ Award 2026: Creative Sharing Session Lucky Draw Results! 🎉 A huge thank you to everyone who attended our...
25/09/2026

HK4As Students’ Award 2026: Creative Sharing Session Lucky Draw Results! 🎉

A huge thank you to everyone who attended our Creative Sharing session last Monday (September 21, 2026),and took the time to share their valuable feedback!

By the deadline of September 22 at 11:59 PM, we received 87 submitted questionnaires. We are thrilled by the enthusiastic responses and thoughtful insights!

To show our appreciation, all qualified respondents were entered into our Lucky Draw for a chance to win the coveted 2024 & 2025 Cannes Lions Report book set.📚

Congratulations to the 3 Lucky Winners! 🥳
• Jo
• Tosca
• Yi Lok

We have already reached out to the winners directly to arrange delivery of the book sets!

Once again, thank you for participating and stay tuned for more exciting initiatives and events from HK4As!



23/09/2026

A look back at the HK4As AGM held last Friday (September 18, 2026)!

It was a wonderful opportunity to bring together our Members to celebrate another year of collaboration and progress. As 2026 marks an election year for HK4As, we are delighted to introduce our Executive Committee for the 2026–2028 term.

Please join us in welcoming the new HK4As Executive Committee:
Chairman – Alexis Chiu, Group Managing Director, Saatchi & Saatchi
Vice Chairman – Yvonne Lau, Managing Director, Zenith Hong Kong
Committee Member – Duffy Lau, CEO, Ogilvy Group Hong Kong
Committee Member – Edward Ha, Executive Director, VML
Committee Member – Samuel Ho, Managing Director, PHD Hong Kong

Ahead of the inaugural meeting of the new ExCom, we would also like to extend our heartfelt thanks to outgoing Committee Member Maggie Wong, Chief Executive Officer of VML, for her dedication, leadership, and invaluable contributions to HK4As over the years. Her commitment and service have helped strengthen our association and the industry we serve.

Here's to another exciting two years of advancing creativity, championing excellence, and supporting the continued growth of Hong Kong's advertising industry.

Onwards and upwards!




✨ Chaos In. Gold Out. The Challenge Begins.The HK4As Students' Award 2026 officially launched yesterday (September 21, 2...
22/09/2026

✨ Chaos In. Gold Out. The Challenge Begins.

The HK4As Students' Award 2026 officially launched yesterday (September 21, 2026), bringing together nearly 140 students, professors, and industry practitioners for an inspiring virtual briefing under this year's rallying cry: "Chaos In, Gold Out."

The session featured insights from the HK4As Cannes Lions and MAD STARS delegations before the unveiling of the 2026 competition brief by Nistha Mitra, Students' Award Chairlady and Strategist at Ogilvy PR. A two-time Cannes Lions attendee, Nistha represented Hong Kong as a Young Lions PR competitor in 2024 before returning to Cannes in 2026 on a Creative Academy. She challenged participants to reimagine the traditional practice of Tai Chi and make it relevant to today's young Hong Kongers.

Ready to turn creative chaos into award-winning gold?

👉 View the full brief: https://aaaa.com.hk/nextGen/student








21/09/2026

The full 2026 Effie Awards Hong Kong jury panel is now in place.

Led by our Jury Chair, Chris Baker, Founder of Totem Media, the panel brings together more than 30 respected industry leaders from Hong Kong and around the world, including several newly added judges.

Round 1 online judging is now underway as jurors begin evaluating this year's entries ahead of Round 2 discussions and final deliberations.

Meet the full jury: https://aaaa.com.hk/awards/effie/7





Hong Kong Shines on the Global Stage at MAD STARS 2026!Hong Kong creatives have once again proven their world-class tale...
11/09/2026

Hong Kong Shines on the Global Stage at MAD STARS 2026!

Hong Kong creatives have once again proven their world-class talent, bringing home an incredible total of 10 awards and recognitions at MAD STARS 2026. We are beyond thrilled to celebrate the brilliant minds representing our city.

A special spotlight goes to our top-tier talent and the two remarkable entries generously sponsored by the Cultural and Creative Industries Development Agency (CCIDA), which truly stole the show:

• "Back to Kai Tak" (Leo Burnett Hong Kong) achieved a phenomenal result, capturing the prestigious Grand Prix in Brand Experience & Activation Stars > Culture & Context > Cultural Insight! This outstanding campaign also swept up 5 Golds, 1 Crystal, and a Finalist spot across the Outdoor, PR, and Media categories.

• "Back to the Beginning" (BBDO Hong Kong) proudly secured a Crystal in the Integrated Stars > Sectors > Foods category.
Adding to this impressive lineup, "Passionomics for your first bucket of gold" (Saatchi & Saatchi Hong Kong) earned a well-deserved Finalist nod in Brand Experience & Activation Stars.

But the excitement in Busan went far beyond the awards ceremonies. Thanks to the continued and generous sponsorship of CCIDA, a dedicated delegation of 16 Hong Kong creatives representing 9 different agencies travelled to the festival to immerse themselves in this global showcase of creativity.

Adding to the pride of this delegation, six of these spots were earned by our standout Young Kam Fan winning teams. Stepping up to represent Hong Kong's emerging talent, these young creatives proudly took on the challenge of competing on the global stage in the MAD STARS New Stars Competition.

Congratulations to all the winning teams for pushing the boundaries of creativity and representing Hong Kong with such excellence!

*Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.



Registration is now open for the Cannes Lions and MAD STARS Creative Sharing!Following a remarkable summer for our Kam F...
10/09/2026

Registration is now open for the Cannes Lions and MAD STARS Creative Sharing!

Following a remarkable summer for our Kam Fan award-winning creatives and emerging talents, the HK4As is proud to present an exclusive online sharing session. In June and August 2026, we had the privilege of sending two dedicated delegations to the global stage at the Cannes Lions International Festival of Creativity and Busan MAD STARS. These valuable opportunities were made possible through the generous sponsorship of the Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region.

Our Cannes Lions delegation was represented by the Kam Fan 41’s Grand Kam Fan-winning team alongside the champions of the Young Kam Fan competitions. Concurrently, the MAD STARS delegation comprised the Kam Fan 41 winners and our Young Kam Fan runners-up. These outstanding agency practitioners will now gather to impart their firsthand experiences, global insights, and key takeaways to industry peers, aspiring creatives, and anyone passionate about the future of advertising.

Furthermore, students interested in joining the industry should pay special attention to this event. The official competition brief for the 2026 HK4As Students’ Award will be exclusively unveiled immediately following the Creative Sharing segment.

Date: Sept 21, 2026 (Mon)
Time: 5:30 PM – 7:30 PM
Format: Online
Registration: Free online registration on a first-come, first-served basis.

Students only: https://forms.gle/tjP3JmzZKd1it3rv5
Non-students: https://forms.gle/p57J7EKQqiQUtc9F7

Organiser: The Association of the Accredited Advertising Agencies of Hong Kong
Sponsor: Cultural and Creative Industries Development Agency

*Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.


10/09/2026

Meet the 2026 Effie Awards HK Jury!

We are proud to unveil this year's outstanding jury panel, led by our Jury Chair, Chris Baker, Founder of Totem Media. Bringing together more than 25 leading brand marketers, agency leaders, creatives, strategists, and independent advisors from Hong Kong and beyond, this diverse group represents a wealth of experience, fresh perspectives, and a shared commitment to championing marketing effectiveness.

As we begin the judging process, we extend our sincere thanks to our jury members for their expertise, dedication, and leadership.

More details on the judging process will be announced soon. In the meantime, meet this year's jury here: https://aaaa.com.hk/awards/effie/7






Address

Suite 1906, Two Chinachem Exchange Square, 338 King's Road, North Point
Hong Kong
0000

Opening Hours

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00

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+85228828161

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