18/04/2026
Ever wondered how a Yabal product is designed?
Designing a new product at Yabal rarely starts with the product itself.
It usually begins with a question:
What are people looking for? And what might still be missing?
Before developing something new, we spend time observing what customers are drawn to, what they ask for, and which products they use the most. This small form of market research helps us understand what could truly add value to the collection.
From there, the creative process begins.
We explore colors, patterns, and shapes, often drawing inspiration from many places. Sometimes it comes from traditional textile designs, sometimes from conversations with colleagues, and often from things we see in everyday life.
The colors of local markets, the textures of nature, or small details from daily life in Guatemala can all become starting points for new ideas. At the same time, we always try to create designs that feel timeless while still catching the eye.
Creativity also comes with responsibility.
When working with textiles in Guatemala, it is important to think carefully about cultural context. Certain patterns and symbols are deeply connected to Maya communities and traditions. At Yabal, we always reflect on whether a design is respectful and appropriate to use, especially when a product itself has no direct connection to Maya cultural practices.
Another important question is whether a design is technically possible for artisans to weave. Some patterns require very specific techniques, and we always want to make sure the process remains realistic and respectful of the craft.
Once an idea becomes clearer, the sampling process begins.
Depending on the product, the first sample is sometimes made with a different fabric. This allows us to test proportions, adjust measurements, and refine the design before using the final handwoven textile.
When the structure and dimensions feel right, the first real sample is created with the actual fabric.
This sample is tested, evaluated, and adjusted if needed. Only once we are confident about the design do we move forward.
Instead of producing large quantities immediately, we usually start with a small batch for the shop. This allows us to see how customers respond and whether the product truly finds its place in the collection.
Because good design isn’t only about aesthetics.
It’s about curiosity, responsibility, and collaboration.