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Monday 08:30 - 17:00 Tuesday 08:30 - 17:00 Wednesday 08:30 - 17:00 Thursday 08:30 - 17:00 Friday 08:30 - 17:00 Saturday 08:30 - 17:00

Jai-Shi Youth Initiative, Adenta SNNIT Flat, Madina (2026)

21/05/2026

✅️DAY 21 OF 31 —
THE YOUTH ARE WATCHING

☢️Twenty-one days into this campaign, one thing has become clear:
Ghana cannot continue fighting today’s ni****ne epidemic with yesterday’s strategies.

☢️For years, to***co control advocates, researchers, academia, civil society organizations, and committed public health stakeholders have continued raising concerns about weak enforcement, low awareness, industry interference, and the growing normalization of sh**ha, vapes, and e-ci******es among young people.

☢️Yet the ni****ne industry continues evolving faster than our response systems.

☢️The youth are being targeted through flavours.
Through social media.
Through lifestyle marketing.
Through silence and weak regulation.

☢️And while discussions continue in offices and conferences, addiction continues growing quietly in schools, campuses, lounges, and communities.

☢️This campaign was never created to attack institutions.
It was created to expose the realities many young Ghanaians are seeing every day.

☢️Because to***co control is not just about policies on paper. It is about protecting lives in real communities.

☢️Every weak enforcement system creates opportunity for addiction.
Every loophole creates opportunity for industry interference.
Every delay puts another young person at risk.

The future of to***co control in Ghana must now focus on:
🚭 Stronger enforcement
📢 Aggressive public awareness
👦 Real youth protection
📱 Monitoring digital ni****ne marketing
🛑 Closing regulatory loopholes
🤝 Genuine stakeholder collaboration

🔶️The youth are watching closely.
And history will remember whether public health acted early enough.

***coControlGH

20/05/2026

🔶️The to***co industry spends $9,000,000,000+ every year marketing ci******es.

🔶️Globally, we spend less than 1% of that fighting back.

Let that sink in.

🔶️Every day, the to***co industry recruits replacement smokers because they need new customers to replace the ones their product kills. Their marketing budgets dwarf the GDP of small nations. Their lobbyists outnumber public health advocates 10 to 1.

🔶️Meanwhile, 8 million people die from to***co-related illnesses every single year. That's one person every 4 seconds.

🚫"To***co is the only legal consumer product that kills up to half of its regular users when used exactly as intended," says the World Health Organization

What can actually turn the tide?

✅️Fund counter-marketing campaigns that target youth before the industry does.

✅️Tax to***co products and redirect revenue directly to cessation programs.

✅️Strengthen plain packaging laws globally; they work.

✅️Hold governments accountable for ratifying and enforcing the WHO FCTC.

☢️This isn't a health issue that lacks solutions. It's a political will issue. The industry is playing the long game. Are we?..

20/05/2026

🚫In Ghana, this message speaks directly to the imbalance between the financial power of the to***co industry and the limited investment in to***co prevention, cessation, and youth protection.

🚫 While to***co companies and their affiliates continue to find ways to promote ni****ne and to***co products through indirect advertising, sponsorships, entertainment culture, and social influence, public health advocacy groups often operate with limited funding, few personnel, and inconsistent government support.

🚫The reality is that Ghana is facing a growing burden of non-communicable diseases such as cardiovascular diseases, stroke, hypertension, chronic respiratory diseases, and cancers, all of which are strongly linked to to***co use and secondhand smoke exposure.

🚫 Yet to***co control advocacy in Ghana remains underfunded compared to the scale of the threat. This creates a dangerous gap where industry messaging can easily reach young people before public health education does.

🚫The statement can therefore be localized into a Ghanaian advocacy message by emphasizing how to***co companies invest heavily in recruiting future consumers, particularly the youth, while civil society organizations, schools, health institutions, and advocates struggle to secure resources for awareness campaigns, cessation support, and enforcement of to***co laws.

You can frame it around Ghana’s current context by connecting it to:

🚭“Every cedi the to***co industry spends recruiting young smokers is a future cost to Ghana’s health system.”
or

🚭“Ghana cannot win the fight against to***co-related diseases if public health advocacy continues to receive only a fraction of the resources used to market harmful products.”

🚫It also connects strongly to the need for stricter implementation of Ghana’s to***co control laws under the Public Health Act, 2012 (Act 851), especially provisions on advertising bans, smoke-free public places, health warnings, and protection of young people from to***co industry influence.

For advocacy, the message can push for:

✅️Greater government investment in to***co prevention campaigns.

✅️Allocation of to***co tax revenue directly into public health education and cessation services.
Stronger enforcement against to***co advertising and promotion.

✅️Youth-centered counter-marketing campaigns in schools and online spaces.

✅️Protection of public health policies from to***co industry interference in line with Article 5.3 of the WHO Framework Convention on To***co Control.

😊The to***co industry is investing billions globally to recruit new smokers, including African youth. In Ghana, are we investing enough to protect our young people, prevent addiction, and reduce the rising burden of cancer, stroke, heart disease, and other to***co-related illnesses? To***co control is not just a health issue. It is a development, economic, and social justice issue.

19/05/2026

🤔For the second time this month, Meta has limited the reach of all our pages in the middle of our “31 Days of Damage to the To***co Industry” campaign.

😏Just 24 hours after posting our introduction video to raise awareness on to***co control, our pages suddenly lost Facebook recommendations after over 7 years of consistent advocacy, education, and community engagement. We appealed, waited 7 painful days, and finally regained access.

😪This morning, we woke up again to another restriction after struggling just to access our own accounts.

This is heartbreaking.

🚭When you spend years building a voice for public health, fighting to protect young people from addiction, exposing the harms of to***co, and educating communities, only for your platforms to be repeatedly silenced the moment your campaign gains momentum, it becomes emotionally draining.

🙄The system frustrates you until you feel exhausted, unheard, and powerless.

😒Meanwhile, the to***co industry continues to operate with enormous influence, money, and visibility, while grassroots advocates trying to save lives keep facing barriers online.

🚫This is exactly why conversations around to***co interference matter.

👀Because when advocacy is constantly disrupted, awareness is delayed. And when awareness is delayed, more young people become vulnerable to addiction, disease, and preventable deaths linked to to***co use and non-communicable diseases.

But despite the frustration, intimidation, and silence, we will continue speaking.

❤️Public health advocacy is not a crime.
Protecting lives is not misinformation.
To***co control is not hate speech.

❌️We will not stop.

16/05/2026

✅️CHAPTER 5 — THE REAL BATTLE: WEAK ENFORCEMENT, INDUSTRY INTERFERENCE, AND THE FUTURE OF TO***CO CONTROL IN GHANA

☢️After all the progress Ghana made through laws, taxes, international treaties, and public health policies, one major problem still remains:

🚫Weak enforcement.

☢️On paper, Ghana has some of the strongest to***co control achievements in West Africa. But on the streets, sh**ha lounges continue operating openly. Flavoured ni****ne products remain accessible to young people. Social media promotion continues. Public awareness remains low. Enforcement is inconsistent.

☢️This is where many to***co control advocates started asking difficult questions.

Why are harmful ni****ne products spreading faster than public health education?

❌️Why are young people still easily exposed to addictive products despite existing laws?

❌️Why do regulations appear stronger on paper than in real life?

❌️And most importantly:
Is to***co industry interference weakening Ghana’s to***co control progress?

☢️Globally, the to***co industry is known for adapting quickly whenever stronger public health measures are introduced. When ci******es become less accepted, they introduce new products. When taxes increase, they search for loopholes. When regulations tighten, they shift marketing strategies toward youth culture, flavours, entertainment, and digital influence.

☢️That is exactly why enforcement matters.

Because without strong enforcement:
🚭 Laws become weak
📦 Health warnings lose impact
💰 Taxes alone cannot stop addiction
👦 Youth protection becomes incomplete

☢️Today, Ghana stands at a very important point in its to***co control journey.

☢️The country has already shown leadership before.
But the next phase of the fight will require stronger enforcement, stronger awareness campaigns, stronger stakeholder collaboration, and stronger protection against industry interference.

☢️The to***co epidemic is changing.
Public health must change faster.

❤️The future of Ghana’s youth depends on the decisions made today.

15/05/2026

✅️CHAPTER 4 — HOW SH**HA AND VAPES STARTED A NEW NI****NE EPIDEMIC IN GHANA

☢️After Ghana started winning the fight against traditional cigarette smoking through stronger laws, taxes, graphic warnings, and public health policies, the to***co and ni****ne industry changed strategy.

☢️They stopped depending only on ci******es.

They introduced flavoured sh**ha.
❌️Vapes.
❌️E-ci******es.
❌️Small attractive devices targeting young people.

☢️Suddenly smoking became “fashion.”
Ni****ne became “vibes.”
Addiction became “lifestyle.”

☢️Shisha lounges started spreading across cities in Ghana. Young boys and girls started inhaling flavoured smoke believing it was safer than ci******es. Social media influencers normalized it. Lounges made it look luxurious. Nobody was talking enough about the addiction behind the smoke.

But the science was already clear.

❌️Shisha contains ni****ne.
❌️Shisha causes addiction.
❌️Shisha exposes users to toxic chemicals linked to cancers, heart disease, lung diseases, and other non-communicable diseases.

☢️Then came vapes and e-ci******es.

Sweet flavours.
Bright colours.
Easy to hide.
Easy to sell.
Easy to target young people.

☢️The to***co industry understood one thing:
If they lose cigarette smokers, they must recruit new ni****ne users.

And unfortunately, Ghana was not fully prepared for this new wave.

☢️While countries around the world started tightening restrictions on flavoured ni****ne products and youth marketing, these products started becoming more visible in Ghanaian communities, online spaces, and social settings.

☢️This is where many to***co control advocates started raising serious concerns.

🚫️Why are these products becoming so common among young people?

🚫Why is enforcement weak while exposure increases?

🚫Why are flavoured ni****ne products still easily accessible?

🚫Why are we waiting for addiction rates and diseases to rise before acting strongly?

☢️Today, many young people are entering ni****ne addiction through products they wrongly believe are harmless.

That is the danger.

☢️The to***co industry changed strategy.
Public health must change strategy too.

❤️Protecting Ghanaian youth now means confronting the new ni****ne epidemic before it grows beyond control.

15/05/2026

✅️CHAPTER 3 — HOW GHANA USED TAXES AND INTERNATIONAL ACTION TO FIGHT TO***CO

☢️After building stronger to***co laws through the Public Health Act, 2012 (Act 851) and the To***co Control Regulations, 2016 (L.I. 2247), Ghana moved into another important phase of to***co control — using taxes and international cooperation to reduce to***co use and protect public health.

☢️Health experts and researchers around the world have consistently shown that when to***co products become more expensive, especially through taxation, fewer young people are able to start smoking and many existing users reduce consumption or quit completely.

Ghana therefore began strengthening to***co excise taxes as part of its public health strategy.

☢️Over the years, cigarette prices gradually increased through government tax policies. More recently, Ghana expanded parts of these tax measures to include newer ni****ne products such as e-ci******es and vapes because these products were becoming increasingly visible among young people.

☢️This became one of Ghana’s strongest public health approaches:
Reduce affordability.
Reduce access.
Reduce addiction.

But another major problem quickly emerged.

☢️As taxes increased, illegal to***co trade also became a growing concern across many countries, including Ghana. Smuggled ci******es and unregulated to***co products began threatening public health efforts because these products often entered markets cheaply, escaped regulation, and became easier for young people to access.

Ghana responded by joining international efforts to tackle illicit to***co trade.

☢️Under the World Health Organization Framework Convention on To***co Control system, Ghana deposited the Protocol to Eliminate Illicit Trade in To***co Products, showing commitment to fighting illegal to***co movement, strengthening border control cooperation, improving tracking systems, and protecting national to***co control policies.

☢️This was a major step because illicit trade does not only affect revenue —
it also weakens public health protection.

By this stage, Ghana had already achieved several important to***co control milestones:

🚭 Stronger to***co laws

📦 Graphic health warnings

📢 Restrictions on to***co advertising

💰 Increased to***co taxes

🌍 International cooperation against illicit to***co trade

🛑 Public smoking restrictions

👦 Youth protection measures

☢️Many African countries looked at Ghana as one of the countries making serious progress in to***co control.

☢️But while the country was making gains against traditional ci******es, a new problem was quietly growing in the background.

❌️Flavoured sh**ha.
❌️Vapes.
❌️E-ci******es.
❌️Social media ni****ne culture.

✅️We continue with CHAPTER 4:
How emerging ni****ne products changed the to***co control conversation in Ghana.

14/05/2026

✅️CHAPTER 2 —
HOW GHANA BUILT ITS TO***CO CONTROL LAWS.

✅️After ratifying the World Health Organization Framework Convention on To***co Control in 2005 and witnessing the exit of British American To***co manufacturing operations in 2007, Ghana began strengthening its legal framework to protect public health from the dangers of to***co use.

✅️One of the country’s biggest milestones came in 2012 with the introduction of the Public Health Act, 2012 (Act 851). For the first time, Ghana established a comprehensive national legal foundation for to***co control, public smoking restrictions, and regulation of to***co products.

✅️The law gave the Food and Drugs Authority the mandate to regulate to***co products in the interest of public health and protect citizens from exposure to to***co smoke and ni****ne addiction.

Then came another major achievement.

✅️In 2016, Ghana introduced the To***co Control Regulations, 2016 (L.I. 2247) to operationalize the law and strengthen enforcement measures across the country.

Some of the major achievements included:

🚭 Restrictions on smoking in public places

📦 Mandatory graphic health warnings on to***co packaging

📢 Restrictions on to***co advertising, promotion, and sponsorship

👦 Prohibition of to***co sales to minors

🚫 Ban on sale of single-stick ci******es

🏥 Public health protection measures against secondhand smoke exposure

📋 Product regulation and registration requirements

✅️These policies positioned Ghana as one of the countries making serious progress in to***co control within West Africa.

✅️But while laws were becoming stronger on paper, new challenges were also emerging — sh**ha, flavoured ni****ne products, weak enforcement, social media influence, and growing youth exposure.

❤️We continue with CHAPTER 3:
How Ghana strengthened to***co taxation, fought illicit trade, and gained international recognition in to***co control.

14/05/2026

✅️CHAPTER 1 — HOW GHANA STOOD UP TO BIG TO***CO

Many young Ghanaians do not know this story.

✅️In 2005, Ghana ratified the World Health Organization Framework Convention on To***co Control, becoming part of the global movement to protect public health from the devastating effects of to***co use and to***co industry interference.

☢️At that time, to***co companies were deeply rooted in many African economies, aggressively marketing ci******es while non-communicable diseases linked to to***co use continued rising globally.

Then Ghana made a bold move.

☢️In 2007, British American To***co officially closed its cigarette manufacturing operations in Ghana. This became one of the most symbolic moments in Ghana’s to***co control history. Public health advocacy, growing awareness, regulatory pressure, and changing policy environments helped weaken the operational dominance of Big To***co within the country.

☢️That moment sent a strong signal across Africa:
Ghana was serious about to***co control.

But the journey did not end there.

☢️Over the years, Ghana continued introducing stronger to***co control measures aimed at protecting the population, especially young people, from addiction, cancers, cardiovascular diseases, respiratory illnesses, and other non-communicable diseases linked to to***co use.

✅️This was only the beginning of Ghana’s to***co control story.

❤️We continue with CHAPTER 2:
How Ghana introduced stronger laws, public smoking restrictions, graphic warnings, and national to***co regulations.

13/05/2026

❌️SH**HA MUST BE BANNED — NOT NORMALIZED.❌️

🚭For too long, sh**ha has been packaged as entertainment, luxury, and “safe fun” for young people in Ghana. Lounges are expanding. Flavoured smoke is being glamorized on social media. Young girls and teenagers are increasingly exposed to ni****ne addiction disguised as lifestyle and enjoyment.

🚭But behind the colourful smoke is a dangerous public health crisis.

🚭Many young people do not even realize that a single sh**ha session can expose the body to toxic chemicals, high levels of ni****ne, carbon monoxide, and cancer-causing substances. The addiction is real. The health consequences are real. To***co use already kills over 7,000 Ghanaians every year, and emerging ni****ne products are creating a new generation of users.

🚭Young girls are especially being targeted through sweet flavours, attractive packaging, social trends, and the false perception that sh**ha is cleaner or safer than ci******es. Meanwhile, addiction, respiratory illnesses, cardiovascular diseases, reproductive health complications, and long-term non-communicable diseases continue to rise silently.

🚭So who must take responsibility for the growing sh**ha epidemic in Ghana?

🚭Regulators cannot continue pretending this problem appeared overnight.

🚭The Food and Drugs Authority, Why are young people still being exposed openly? Why does enforcement remain weak while the market continues to expand?

🚭Protecting public health means acting before addiction spreads — not after.

🚭The Ghanaian youth have been failed by delayed action, weak enforcement, and regulatory silence while ni****ne products continue flooding communities and social spaces.

Enough is enough.

☢️Ban sh**ha. Strengthen enforcement. Protect the next generation before this crisis becomes irreversible.

13/05/2026

🚭DAY 13 OF 31 — THE SH**HA QUESTION GHANA STILL REFUSES TO ANSWER

🚫For years, Ghanaians were told that stronger to***co control was coming. Africa watched closely as Ghana was expected to become one of the few countries on the continent to take decisive action against sh**ha and emerging ni****ne products.

But what happened?

🚫Today, sh**ha lounges continue operating openly. Flavoured ni****ne products remain accessible. Young people are increasingly exposed to products designed to look attractive, social, and harmless while addiction quietly spreads beneath the smoke.

So the ordinary Ghanaian deserves answers.

❌️If the Food and Drugs Authority says e-ci******es and vapes are illegal, why are these products still visible in communities and online spaces?

❌️If these products are truly prohibited, why is the Ghana Revenue Authority taxing some of them?

❌️Is sh**ha legal? Illegal? Regulated? Or simply ignored?

❌️Why do policies appear unclear while young people continue to be exposed to ni****ne addiction?

❌️And perhaps the most uncomfortable question of all, is there to***co industry interference influencing delays, weak enforcement, and regulatory silence?

Public health cannot survive in confusion.

🚫To***co control is not supposed to protect markets. It is supposed to protect lives. Every weak response, delayed action, and policy contradiction creates more exposure, more addiction, and a greater burden of cancers, cardiovascular diseases, respiratory illnesses, and other non-communicable diseases across Ghana.

☢️The youth of Ghana deserve transparency.
They deserve protection.
And they deserve regulators that put public health before industry interests.

Jai-Shi Youth Initiative

21/05/2026

20/05/2026

20/05/2026

19/05/2026

16/05/2026

15/05/2026

15/05/2026

14/05/2026

14/05/2026

13/05/2026

13/05/2026

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Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00
Saturday	08:30 - 17:00