Jai-Shi Youth Initiative

Jai-Shi Youth Initiative a youth to***co prevention campaign which seeks to educate at-risk teens on the harmful effects of to***co usage. Youth To***co Prevention campaign

We have great hopes encouraging a generation where all teens and young adults reject to***co through Education in GHANA & across Africa..

🇬🇭As a young to***co control advocate, I see Article 19 of the WHO Framework Convention on To***co Control as more than ...
15/06/2026

🇬🇭As a young to***co control advocate, I see Article 19 of the WHO Framework Convention on To***co Control as more than a legal provision. I see it as a tool for justice and accountability.

🇬🇭In Ghana, young people are constantly exposed to new and emerging ni****ne and to***co products, aggressive marketing tactics, and an industry that continues to find ways to attract the next generation of consumers. At the same time, our health system, our families and our communities are left to bear the consequences.

🇬🇭When a young person becomes addicted to ni****ne, develops a to***co-related illness later in life, or when public resources are diverted to treat preventable diseases linked to to***co use, who pays the price? It is often the public, not the industry.

🇬🇭This is why the call by Vision 4 Accelerated Sustainable Development to advance the "Polluter Pays" principle is timely. Activating Article 19 would strengthen discussions around liability and accountability, ensuring that the burden of to***co-related harm does not fall solely on young people, families and taxpayers.

🇬🇭For Ghana's youth, this is about protecting our future. We cannot continue to allow profits to be privatized while the health, social, environmental and economic costs are socialized. If to***co products contribute to disease, addiction, lost productivity and environmental pollution, then accountability must form part of the national conversation.

🇬🇭Young people deserve more than awareness campaigns. We deserve policies that hold industries accountable for the harms associated with their products.

🔥The future generation should not be paying for a problem it did not create.

🚭🇬🇭

🔥Every year, to***co use claims millions of lives and imposes enormous health and economic costs on countries around the...
11/06/2026

🔥Every year, to***co use claims millions of lives and imposes enormous health and economic costs on countries around the world. It is time to strengthen accountability and ensure that the to***co industry bears responsibility for the harm caused by its products.

🔥Join Vision 4 Accelerated Sustainable Development , Corporate Accountability and CAPPA for a press conference on Advancing WHO FCTC Article 19 and Article 5.3 in Ghana and exploring pathways to hold the to***co industry accountable.

📅 Date: 12th June 2026
🕘 Time: 9:00 AM GMT

🔗 Register here: b49f2268-c049-413b-8d34-d64ca25ee8cf@698c29dd-e835-4fda-92c9-eef151078649" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/b49f2268-c049-413b-8d34-d64ca25ee8cf@698c29dd-e835-4fda-92c9-eef151078649

💯Together, we can advance policies that protect public health, prevent industry interference, and ensure accountability for to***co-related harm.

🙌Holding the to***co industry accountable..

***coPay ***coControl

✅️Yesterday, I had the honour of participating in the Kick-Off Meeting of the To***co Tax Advocacy in Africa (TTAA) Proj...
05/06/2026

✅️Yesterday, I had the honour of participating in the Kick-Off Meeting of the To***co Tax Advocacy in Africa (TTAA) Project and the official launch of VAST Ghana at the Alisa Hotel.

✅️I extend my heartfelt congratulations to Vision 4 Accelerated Sustainable Development and its Executive Director, Labram Musah , for this significant milestone. The launch is more than the unveiling of a project; it is a reaffirmation of Ghana's commitment to evidence-based public health policies, sustainable financing for health, and the protection of future generations from the devastating effects of to***co use.

✅️VAST Ghana has emerged as one of the leading voices in to***co control, non-communicable disease prevention, health taxation, and accountability advocacy in Ghana. Through policy research, public education, to***co industry monitoring, and sustained engagement with government and civil society, the organization has consistently championed reforms that place public health above commercial interests.

✅️Special recognition must be given to Mr. Labram Musah, whose contribution to to***co control in Ghana spans more than two decades. His leadership has been associated with key milestones in Ghana's to***co control journey, including advocacy around the implementation of the WHO Framework Convention on To***co Control, the strengthening of national to***co control measures, efforts to expose to***co industry interference, and the promotion of higher to***co taxes as a public health intervention.

✅️The To***co Tax Advocacy in Africa project comes at a critical time when Ghana has an opportunity to strengthen to***co taxation, reduce to***co affordability, protect young people from ni****ne addiction, generate domestic resources for health, and accelerate progress toward sustainable development goals.

🇬🇭At Jai-Shi Youth Initiative , we are proud to be part of this journey. We commend VAST Ghana for its unwavering commitment to public health, policy excellence, and social accountability, and we celebrate the visionary leadership of Mr. Labram Musah.

❤️We remain fully committed to ensuring that youth voices are represented in this important advocacy agenda, because protecting young people from to***co and ni****ne products is not only a public health priority—it is an investment in Ghana's future.

Grab a copy of the Sypder newspaper today..     ***coDay2026
04/06/2026

Grab a copy of the Sypder newspaper today..
***coDay2026

The reality is that the to***co industry is awake, innovative and strategic, while the systems established to protect yo...
03/06/2026

The reality is that the to***co industry is awake, innovative and strategic, while the systems established to protect young people risk falling behind,” The Executive Director at Jaishi Youth Initiative stated.

He said the World No To***co Day should therefore serve as a wake-up call for regulators, policymakers, and public health institutions, adding, “Ghana cannot afford to fight today’s to***co epidemic with yesterday’s strategies. Let unmask the appeal.. ***coDay2026

By Albert Allotey, GNA Accra, June 3, GNA – The Jaishi Youth Initiative, a non-governmental organisation has called for urgent and innovative action to protect the Ghanaian youth…

🔥The Regulator Cannot Celebrate While Failing to Regulate as Ghana Celebrates World No To***co Day 2026🔥☢️Today, present...
02/06/2026

🔥The Regulator Cannot Celebrate While Failing to Regulate as Ghana Celebrates World No To***co Day 2026🔥

☢️Today, presentations are made about legal mandates. Slides are displayed highlighting the Public Health Act, the To***co Control Regulations, and Ghana's obligations under the WHO Framework Convention on To***co Control.
But mandates mean little when implementation is weak.

☢️While emerging to***co and ni****ne products continue to find their way into the Ghanaian market, where is the urgency? Where is the enforcement? Where is the visible regulatory response that protects young people from ni****ne addiction?

☢️Civil society organizations, public health advocates, researchers, and concerned stakeholders have consistently raised alarms about the growing presence of these products. Yet the response has remained inadequate, creating a dangerous gap between what the law requires and what is happening on the ground.

☢️The to***co industry does not wait. It innovates, rebrands, targets new consumers, and exploits regulatory weaknesses. Every delay in regulatory action becomes an opportunity for the industry to recruit the next generation of ni****ne users.
The greatest threat to to***co control in Ghana today may not be the to***co industry itself, but the failure to fully enforce the laws designed to stop it.

☢️If the regulator has the legal authority to act, then the public deserves to know why emerging ni****ne and to***co products are becoming increasingly accessible. If the regulator recognizes the risks, then stronger interventions should already be visible.

☢️Public health is not protected by presentations. It is protected by action.

☢️Ghana's youth deserve more than speeches about to***co control. They deserve a regulator willing to use every legal tool available to prevent the to***co industry from gaining new ground.
The law has spoken. The evidence has spoken. Civil society has spoken.

🚭The question is: why is the response still lagging behind the threat?
***coDay ***coControlGhana

02/06/2026

🔥Today, Ghana joins the global community in commemorating World No To***co Day 2026 under the WHO theme, "Unmask the Appeal – Countering To***co and Ni****ne Addiction."

🔥For the past 31 days, Jaishi Youth Initiative has taken a journey of awareness, education, and advocacy, shedding light on the realities of to***co and ni****ne use and their devastating impact on individuals, families, communities, and national development.

🔥Throughout this campaign, we explored the health consequences of to***co use, the tactics employed by the to***co industry to attract new users, the burden of to***co-related non-communicable diseases, the dangers of secondhand smoke, the importance of strong to***co control policies, and the critical role young people play in protecting future generations from addiction. We also highlighted how to***co use contributes to preventable illnesses, premature deaths, poverty, environmental degradation, and growing healthcare costs.

🔥This year's World No To***co Day theme challenged us to look beyond the product itself and expose the strategies that make to***co and ni****ne products appear attractive, especially to young people. By unmasking these tactics, we empower communities to make informed decisions and strengthen collective action against an industry that continues to profit from addiction.

🔥As we conclude our 31-day awareness campaign, we celebrate every young person who chose knowledge over misinformation, every advocate who raised their voice for public health, every partner who supported our efforts, and every community member who engaged with our messages. Your commitment brings us one step closer to a healthier and to***co-free Ghana.

🔥Today is not the end of the conversation. It is a renewed call to action. Together, let us continue to educate, advocate, and empower. Let us support stronger to***co control measures, protect young people from industry influence, and build a future where every Ghanaian can live free from the harms of to***co and ni****ne addiction.

🚭Happy World No To***co Day 2026.

❤️Together, we can unmask the appeal and protect the next generation.

***coDay2026 ***coFreeGhana ***coUse

Address

Oyarifa Aburi Road
Accra
0233

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00
Saturday 08:30 - 17:00

Telephone

+233546273977

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