We are a passionate group of people who believe in the power image and artistic activism to achieve social transformation. Through photography, artistic activism and visual media we interpret and communicate the everyday reality of our surroundings and endeavor to document those realities from the point of view of the subjects of our work while remembering that there is an unavoidable link between
an image and its photographer and that visual media necessarily partakes of the photographer’s objective and subjective point of view. Mass media tend to frame, metaphorically nickname and manipulate present reality into homogeneous content. Our intention is to support social photography and other types of visual media which depart from stereotypical depictions and which focus on and illuminate the circumstances of persons too often misrepresented or unnoticed by mainstream media. Thus, our foundation will consider proposals, which support independent work without concern about social awkwardness or societal taboos. In particular, we will support photographers and journalists who are committed to documenting and exposing living or working conditions perceived as disgraceful, biased, unjust and unsafe. By doing so, we hope to uncover social imbalances and equip Georgian society to see reality from different/alternative angles. Or in the words of Henry Mayhew to help them understand that properly understood pictorial and literal “truth” is more than “facts” and can be discerned only through rigorous fidelity to background and context.
