08/10/2025
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Baby Loss Awareness Week (9-15 October 2025) is a national campaign aimed at raising awareness of pregnancy and baby loss in the UK, alongside the wellbeing support available.
Parents and families who have lost a baby at any stage of pregnancy, birth, or infancy, will be able to add a ribbon to a display at New Cross Hospital during the week as a way of remembering their little ones.
The board will be outside D18 Gynaecology Outpatients Department and ribbons can be collected from inside the main reception area.
Kirsty Malcolm, Specialist Bereavement Midwife, said: “The ribbon display board has been set up to support the campaign led by the national Sands baby loss charity.
“We hope by being able to place a ribbon in memory of their baby, our families will feel comforted as they pay tribute to their little one.
“The Trust’s Perinatal Bereavement Team has worked alongside staff at Cannock Crematorium, and Bushbury Cemetery and Crematorium, to ensure additional display boards are available on those sites.”
The boards will be collected and displayed at the Trust’s annual Babies Memorial Service on Sunday 19 October, details of which can be found our website: https://royalwolverhampton.nhs.uk/newspost/memorial-service-to-help-grieving-parents-and-families-in-wolverhampton/
Find out more about the national campaign at www.sands.org.uk/get-involved/sands-ribbon-displays
