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Visit Upton

Promoting travel and tourism in Upton upon Severn and our charming surrounding countryside Every year thousands of people visit our town over these festivals.

Upton Upon Severn is a beautiful riverside town, made up of a community of traders, businesses, a primary school, sports facilities, pubs, restaurants and historical buildings. The High Street and riverside offers a wide variety of shops, pubs and restaurants. We are Upton is a platform for local businesses to shout out about their services, their products and promotions to give you even more reas

on to visit our lovely, bustling riverside town. We are also host to the very popular Sunshine and Blues Festival as well as the Jazz and Folk Festival.

16/01/2026

We have had a rebrand, accompanied by a new brand strategy. What began as a page to support the businesses of Upton has grown into something much bigger. While this page has been quiet over the past few months, we have been working hard behind the scenes on our rebrand.

As a result, we are now Visit Upton — a dedicated platform to showcase tourism in Upton upon Severn and its nearby surroundings.

We hope you follow along, share with family and friends, and join us in celebrating our lively, warm, and welcoming town.

Warm wishes
Visit Upton

23/04/2025

𝗨𝗣𝗧𝗢𝗡 𝗨𝗣𝗢𝗡 𝗦𝗘𝗩𝗘𝗥𝗡 𝗜𝗡 𝗧𝗛𝗘 𝗡𝗘𝗪𝗦

15/04/2025

An iconic landmark of Upton upon Severn, 𝗧𝗛𝗘 𝗧𝗨𝗗𝗢𝗥 𝗛𝗢𝗨𝗦𝗘 𝗠𝗨𝗦𝗘𝗨𝗠 reopens its doors on Good Friday April 18th with a 𝗚𝗥𝗔𝗡𝗗 𝗘𝗔𝗦𝗧𝗘𝗥 𝗢𝗣𝗘𝗡 𝗗𝗔𝗬. Lots of fun events for all the family from 𝟭𝟬.𝟯𝟬𝗮𝗺 𝘁𝗼 𝟰.𝟯𝟬𝗽𝗺

The Tudor House Museum is based over three floors with a beautiful garden. Full of Upton's history, nostalgia, amazing curiosities and so much more to experience.
•• Family and dog friendly.
On your arrival you will be welcomed by the lovely volunteers of the museum.

Please see the website for further information and regular opening days and times throughout the spring and summer
The Tudor House Museum Upton
www.thetudorhousemuseumupton.org

28/03/2025

The 𝗨𝗣𝗧𝗢𝗡 𝗛𝗘𝗥𝗜𝗧𝗔𝗚𝗘 𝗖𝗘𝗡𝗧𝗥𝗘 is located in the oldest surviving building in the town. Host to exciting displays illustrating the growth and development of the town, River Upton origins, the Civil War and the Battle of Upton Bridge. A modernised addition is a computer based history kiosk, providing visitors the chance to investigate the history of the area even further. Welcoming staff will help you discover all about the town of Upton.

𝗪𝗜𝗡𝗧𝗘𝗥 𝗢𝗣𝗘𝗡𝗜𝗡𝗚 𝗛𝗢𝗨𝗥𝗦 until further notice
𝗙𝗥𝗜𝗗𝗔𝗬 & 𝗦𝗔𝗧𝗨𝗥𝗗𝗔𝗬 10am – 1pm & 1.30pm – 4pm
Monday, Tuesday, Wednesday, Thursday & Sunday: Closed
Open on all Bank Holidays that fall on usual opening days, except Christmas Day, Boxing Day and New Year.

27/03/2025

From 𝗠𝗔𝗬 𝘁𝗼 𝗔𝗨𝗚𝗨𝗦𝗧, Upton-upon-Severn prides itself on being the home of a large selection of 𝗠𝗨𝗦𝗜𝗖 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟𝗦.
Folk, Jazz, Woo, Blues, Drunken Monkey and concluding with the Sunshine Festival at the end of August. There is something for everyone and all tastes, attracting visitors from far and wide. The festivals are well supported by the town centre with its exciting shops, pubs, restaurants and hotels.
Visit Upton upon Severn. Sunshine Festival UPTON BLUES FESTIVAL Upton Jazz Festival

19/02/2025

𝗨𝗣𝗧𝗢𝗡 𝗨𝗣𝗢𝗡 𝗦𝗘𝗩𝗘𝗥𝗡 - 𝗔 𝗕𝗘𝗔𝗨𝗧𝗜𝗙𝗨𝗟 𝗣𝗟𝗔𝗖𝗘 𝗧𝗢 𝗩𝗜𝗦𝗜𝗧
Just a few of the many highlights when you visit the beautiful riverside town of Upton upon Severn.

Visit The Malverns Tourist Information Centre
Sunshine Festival
UPTON BLUES FESTIVAL
J Maverick. Craft Ales and Ciders

02/02/2025

𝗩𝗜𝗦𝗜𝗧 𝗨𝗣𝗧𝗢𝗡 𝗨𝗣𝗢𝗡 𝗦𝗘𝗩𝗘𝗥𝗡
No matter the weather, Upton upon Severn is a beautiful town to visit. Bursting with friendly people, shops, hotels, tourist attractions, pubs and restaurants all serving delicious food and drink. 𝗔𝗡𝗗 𝗔 𝗖𝗔𝗟𝗘𝗡𝗗𝗔𝗥 𝗙𝗨𝗟𝗟 𝗢𝗙 𝗙𝗘𝗦𝗧𝗜𝗩𝗔𝗟𝗦 𝗔𝗡𝗗 𝗘𝗩𝗘𝗡𝗧𝗦.
But when the sun shines there is just a little bit of extra magic not to be missed.

24/01/2025

𝗩𝗜𝗦𝗜𝗧 𝗧𝗛𝗘 𝗪𝗛𝗜𝗧𝗘 𝗟𝗜𝗢𝗡 𝗛𝗼𝘁𝗲𝗹, 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁 & 𝗽𝘂𝗯.

The days and nights may be cold but 𝗨𝗣𝗧𝗢𝗡 𝗨𝗣𝗢𝗡 𝗦𝗘𝗩𝗘𝗥𝗡 has plenty to offer in the way of pubs, restaurants, hotels, inns & B&B's. 𝗧𝗛𝗘 𝗪𝗛𝗜𝗧𝗘 𝗟𝗜𝗢𝗡, easily identified as the beautiful yellow building on the high street, extends a warm welcome to visitors. Stay for a weekend, or a night, as you explore Upton Upon Severn. Or simply meet up with friends and family for a meal and drinks.
The White Lion

23/01/2025

𝟮𝟬𝟮𝟱 and 𝗨𝗣𝗧𝗢𝗡 𝗨𝗣𝗢𝗡 𝗦𝗘𝗩𝗘𝗥𝗡 are excited to bring you a year filled with | fabulous festivals | exciting places to eat and drink | shops to visit | beautiful walking trails | areas to explore | river adventures and so much more.
𝗘𝗔𝗦𝗜𝗟𝗬 𝗔𝗖𝗖𝗘𝗦𝗦𝗜𝗕𝗟𝗘 from many large towns and cities and the closest railway stations of Worcester or Malvern.
𝗪𝗘 𝗟𝗢𝗢𝗞 𝗙𝗢𝗥𝗪𝗔𝗥𝗗 𝗧𝗢 𝗪𝗘𝗟𝗖𝗢𝗠𝗜𝗡𝗚 𝗬𝗢𝗨 𝗜𝗡 𝟮𝟬𝟮𝟱.

14/12/2024

𝗦𝗔𝗥𝗔 Severn Area Rescue Association - Upton team are excited to be bringing Santa to Warner's Supermarkets 𝘁𝗼𝗱𝗮𝘆, 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝟭𝟮𝗽𝗺 𝘂𝗻𝘁𝗶𝗹 𝟯𝗽𝗺.
Followed by a tour of Upton. Leaving the Marina at 4pm (ish) heading through town.

SARA help keep Upton thriving through some of the harshest flooding. All proceeds towards the running costs to help with water and land search and rescue, events, flood assistance and much much more! Come along and show your support x

Warner's Supermarkets

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Upton Upon Severn

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