24/09/2026
Greetings from Baltimore 🇺🇸
We are here for the 2026 Global Melanoma Coalition meeting, hosted by the Melanoma Research Foundation - who are bringing together organisations from around the world with one shared ambition: reducing the impact of melanoma.
Our CEO Michelle Baker will be presenting Sunguarding® and sharing what we’re learning about a question that increasingly sits at the heart of our work:
Who is responsible for sun protection?
From teaching children the skills to protect themselves, to helping organisations recognise their own duty of care, we need to move beyond awareness and start changing the environments and behaviours that shape everyday decisions.
We’re also looking forward to sharing our proposal for a global study into sun-protection behaviour — exploring what actually drives, and prevents, protective behaviour across different countries and cultures.
Lots to discuss. And, hopefully, plenty to bring home and put into action.