21/05/2026
Blue Flag, Seaside Award… what do they actually mean?
It’s 1985. The first mobile phone costs the equivalent of £5,000, there are no texts, no apps, no internet, and calls cost around £2 a minute. It’s also the year the first Blue Flag awards are introduced in France.
How relevant are they today?
Blue Flag and Seaside Awards are really “beach awards”, not simply water quality awards. They cover a range of factors including safety, facilities, cleanliness and, to a degree, water quality.
Blue Flag beaches must be rated “Excellent” by the Environment Agency. Seaside Awards only require the minimum “Sufficient” standard.
That creates some odd results locally. Teignmouth Town Beach has the facilities needed for a Blue Flag, but is no longer eligible because its water quality is no longer rated “Excellent”. Ness Beach, meanwhile, is rated “Excellent” for water quality but lacks some of the facilities required for Blue Flag status, such as lifeguards.
Confused? You’re not alone.
That’s because Blue Flag and Seaside Awards do not independently test water quality. The key water quality testing is carried out by the Environment Agency.
So are Blue Flag and Seaside Awards the equivalent of a 1985 Motorola or an iPhone 17? In truth, a bit of both.
They do not guarantee sewage-free water — even Blue Flag beaches can experience sewage spills. Locally, the Blue Flag beach at Exmouth has had a sewage alert this week.
But the awards do still matter. They guarantee certain standards around cleanliness, safety and facilities, and there are now more than 5,000 Blue Flag beaches worldwide. Clearly, they are doing something right.
The real problem is the testing system itself. Water quality is often tested only once a week, with results arriving several days later. In 2026, that really is 1985 technology — and it’s widely recognised that the system is no longer fit for purpose.