Richard Roberts Archive

Richard Roberts Archive Print advertising archive covering motoring, aviation, cycling, lifestyle, fashion/textiles and more

Burberry’s were nearly one hundred years old in this 1954 ad, and keen to emphasise that heritage. Curiously, even the m...
16/04/2026

Burberry’s were nearly one hundred years old in this 1954 ad, and keen to emphasise that heritage. Curiously, even the mailcoach depicted would have been obsolete when Burberry’s set up, but no matter because the message is clear.

Link: https://www.ebay.co.uk/usr/richard-roberts-archive

If you want to advertise something that is not champagne, mention the word champagne three times (without, of course, cl...
14/03/2026

If you want to advertise something that is not champagne, mention the word champagne three times (without, of course, claiming anything), shape the bottle and flute after the real thing, and add a mediaeval engraving of wine growing. Nice try...

Advertisements for diggers often show worthy but dull images of machines. But this 1966 example from Euclid is inspired:...
13/03/2026

Advertisements for diggers often show worthy but dull images of machines. But this 1966 example from Euclid is inspired: the sweeping new road drawn over the landscape arrests attention, built upon by effective copy.

The history of advertising is full of examples like this from Dulux in 1966: an image that personifies the brand. But th...
12/03/2026

The history of advertising is full of examples like this from Dulux in 1966: an image that personifies the brand. But the Old English Sheepdog, signifying friendship, warmth and home life, is
justifiably one of the most famous.

This 1966 advertisement is for a company based in Edinburgh - but the fashion is not Scottish: there are no tartans. Ins...
11/03/2026

This 1966 advertisement is for a company based in Edinburgh - but the fashion is not Scottish: there are no tartans. Instead, the styles are totally 'Swinging Sixties', just as on Carnaby
Street in London.

There is nothing wrong with using a pun in advertising copy. This one is especially pleasing. And, once again, you have ...
10/03/2026

There is nothing wrong with using a pun in advertising copy. This one is especially pleasing. And, once again, you have to be a famous brand to get away with very few words.

How did this company get into racing? In 1950, the government wanted a portable fire pump that could pump double the vol...
09/03/2026

How did this company get into racing? In 1950, the government wanted a portable fire pump that could pump double the volume with half the weight. The racing fraternity found out about it, and
it powered many winning cars.

C**a coffee may have been going since Victorian times, but it was in 1966 one of the icons of Sixties middle-class cultu...
08/03/2026

C**a coffee may have been going since Victorian times, but it was in 1966 one of the icons of Sixties middle-class culture, along with Duck à l'Orange and Black Forest Gateau. No restaurant would be without it.

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