07/04/2026
I honestly don't remeber alot of the actual birth of my daughter. I remeber being scared and overwhelmed and exhausted. I remember the sound of the emergency buzzer and I was suddenly having a instrumental birth.
It's ok to not feel connected at first but it does come. All the best things take time.
What if the words you share could help a parent feel less alone?
Bonding with a new baby doesn't always look like the moment the films promise you. For many parents, it's slower, quieter, more complicated and far more common than anyone talks about.
In two weeks we're launching our "It Takes Time" campaign, where we aim to open up this conversation properly, and your voice could be at the heart of it. We're collecting stories from parents who found that connection with their baby took time, and we'd love to hear yours. You are welcome to share your story completely anonymously.
You don't have to have reached the other side to share, wherever you are in your journey is enough.
DM us, or drop your story via email to [email protected]
Everything shared will be used anonymously, with your full permission, and handled with complete care and confidentiality.
Thank you in advance. ❤️
[ID - Text reads: "Help us bust the stigma around the "instant rush of love" myth we are so often told to expect when having a baby." Your story. Your voice. Completely anonymous (if you wish)."]