21/08/2026
Food labels and marketing aren't always telling the full story about animal welfare
Here are 5 reasons you should care
1. What you see isn't what you get
Even though all British supermarket websites depict animals outdoors, around 85% of UK farmed animals are actually reared indoors in intensive systems.
2. Consumers are being misled
Many shoppers wrongly but understandably think labels like ""welfare assured"" mean animals weren't caged or subjected to painful practices.
3. The public wants truth on labels
99% of respondents to the Government's Fairer Food Labelling consultation backed mandatory method of production labelling.
4. Millions of animals could benefit
Defra estimates mandatory labelling could improve welfare for 111 million animals every year.
5. It would be fairer for farmers too.
Clear labelling would help shoppers support higher-welfare farming and stop farmers who invest in better standards from being undercut by lower-welfare products.
We know from egg labelling laws that if consumers can see how animals were really raised, they can make informed choices that reflect their values. Those choices help eliminate the cruellest farming practices, like keeping animals confined in cages.
If you want clear, consistent labelling to stop animal suffering being hidden behind a veil of deceptive marketing, then you can tell the government to introduce a law for honest meat labelling here: https://action.humaneworld.org/page/186625/action/1?ea.tracking.id=web_petition&_gl=1*vnq7y0*_up*MQ..*_ga*ODIwMDk4NjMxLjE3ODU3NjQwMjI.*_ga_DGPX92WLR5*czE3ODU3NjQwMjEkbzEkZzAkdDE3ODU3NjQzNDgkajUyJGwwJGgxNzE0NDc5ODA0