12/03/2026
The NCTJ has today launched a new campaign, ‘Where your story goes’, to inspire more young people to a career in journalism.
Targeted at 14–18-year-olds, the campaign was born from research showing that although young people are interested in journalism, many don’t fully trust the news or feel it represents them.
To bridge these gaps, the campaign’s dedicated site features an interactive personality quiz for young people to explore which journalism roles could suit them best. They can also hear from five young journalists working in some of those roles at the BBC, Attitude Magazine, The Times and The Sunday Times , Southwark News and ITV News.
In partnership with the Financial Times, a printed careers guide is also being distributed to over 35,000 teachers and education providers across the UK. The guide includes information on the different journalism careers available and why the NCTJ offers the best route into the industry. A free digital version of the careers guide can be downloaded from the campaign site.
Joanne Forbes, chief executive of the NCTJ, said: “Journalism is one of the most important professions in a democratic society, yet many young people still feel it isn’t a career for them or don’t fully understand the opportunities available.
“This campaign is designed to open up that world and show young people the many ways they can build a career in journalism today – from reporting and investigations to podcasting, video production and data storytelling.
“We also hope that by helping more young people discover journalism earlier, we can strengthen the pipeline into high-quality training and ensure newsrooms continue to benefit from skilled, diverse and passionate new talent.”
Thank you to Livity and everyone involved in producing this campaign, and the talented alumni at the heart of the project: Calum Leslie, Evie Flynn, Cree-Summer Haughton, Hamzah Khalique-Loonat and Aaron Sugg.
Explore the campaign site here: https://nctj.com/yourstory
