23/06/2026
Why are projects not performing?
That's the question Eddy Datubo FAPM, Director of Transformation at the BBC, put to the audience at the APM Project Management Conference 2026.
His answer: it's not about structure, governance or control. It's a people problem.
Eddy turned to an unlikely place to make his point: the 4 x 100m relay.
Jamaica's London 2012 Olympic team ran splits faster than the individual 100m world record. And the most important member of that team, he found, wasn't any of the runners. It was the baton. The mission. The thing they were all committed to protecting and passing on.
Swipe below for his take on building a high-performing team or read his Project article for a complete dive into their impact.
Project is our quarterly magazine, now with free public articles - like this one. Read it here: https://bit.ly/4vb2BcJ