Sole of Discretion

Sole of Discretion Sole of Discretion is an ethical fishmonger. It is a social enterprise owned by and benefitting the fishing community. Our manifesto:

1.

We are a collective of small-scale fishers, fishing out of Plymouth harbour. We are committed to procuring fish and shellfish that have been caught with as little damage to the marine environment as possible, have contributed to the livelihood of small-scale fishers and their communities, and to get these high quality and delicious fish to your door. Our commitment is to procure fish and shellfish

that have been caught with as little damage to the marine environment as possible, have contributed to the livelihood of small scale fishers and their communities and are of exceptional quality and delicious!

2. Traceablity: We know all our fishers and can trace your fish back to their boat.

3. Quality: All our fish is iced at sea to ensure the fish reaches you in peak condition.

4. Fishing methods: All our boats are under 10 meters long. We use rod and line, static gill and trammel nets and mid-water trawls for shoaling species such as sardine or herring. Some of the flat fish species may occasionally be caught using light-weight bottom trawl, the gear does not impact or plough the seabed, the vessels carry low horse-power engines, and cover ground that is not coral or rock identified through VMS tracking and, over time, habitat mapping. We have documented substantial data and video footage to back up this claim which will become publicly available and is worked on in collaboration with local universities.

5. Discards: We do not discard any fish unless we are legally obliged, and we refuse to replicate the wide spread practise of high grading. We believe that every fish has a value. We take all the landings from the fisherman, even those that hitherto have been of low value or discarded, matching your demand to the catch, to avoid incentivising discarding, not the catch to the market which incentivises such.

6. Community owned: Our fisherman are paid an agreed price rather than market price and because the trading company is a Community Interest Company that the fishers own, profits go back into their fishing communities.

7. Fair Prices: We provide the fishers fish to your plate at a true cost, not at the expense of the sea. Instead of low-impact fishers receiving prices that are governed by the landings of the highly commercial factory vessels, we agree a fair price in advance. This means that even if the price on the market is very low because many fish have been landed, the low impact fishers are still rewarded. We are thereby creating a mechanism to reward good practise and preserve the ecology of the sea.

8. Social: We believe in playing a role in keeping the skills of the inshore small-scale fisher intact, and that by guaranteeing them a fair prices and supporting sustainable fishing practices we are safe-guarding the productive future of our seas. The population of small-scale fishers in the UK has fallen from close to 10,000 to around 2,500 in just ten years, and the average age of a fisher is in the mid-50s. Our concern is that if we don’t reward these fishers for fishing with sensitivity to our seas, their skills will be lost forever.

9. Carbon emissions: Our fishers use relatively less fuel per kilo of fish than industrial trawl caught fish. Passive fishing methods typically use 0.1 – 0.4 litres of fuel per kilo as compared to 0.5 – 1.5 litres for bottom trawled caught fish.

10. Fair play: We will campaign on the behalf of the disparate small-scale fishers on the basis that quota should be allocated according to environmental and social considerations as well as economic as newly required under Article 17 of the Common Fisheries Policy.

So proud to be part of Sole of Discretion, happy 10 years this week Thanks to all the staff and fishers for making this ...
08/05/2026

So proud to be part of Sole of Discretion, happy 10 years this week

Thanks to all the staff and fishers for making this possible 🐟


Huge Bream line-caught by Iain on Aces High, going to  🐟
28/04/2026

Huge Bream line-caught by Iain on Aces High, going to

🐟

Great to see how our disco Scallops are caught!
14/01/2026

Great to see how our disco Scallops are caught!

Disco Scallops are available, caught using LED lights to lure in to pots!!
24/11/2025

Disco Scallops are available, caught using LED lights to lure in to pots!!

Great to be part of the sea-change 😊
29/09/2025

Great to be part of the sea-change 😊

Now in its second year, The Independent is proud to publish its list of the world’s leading environmentalists – marking the campaigners, change makers and innovators who are working to stop the damage caused by global warming

Find the best BBQ boxes across the UK
24/06/2025

Find the best BBQ boxes across the UK

Top summer BBQ Delivery boxes from small sustainable British farms including Piper's Farm, Helen Browning's Organic and Fosse Meadows.

Great to be part of such a lively debate, and thank you to   Patagonia  for a delicious array of low-impact seafood
19/06/2025

Great to be part of such a lively debate, and thank you to Patagonia for a delicious array of low-impact seafood

👉 SUPPORT LOW IMPACT SEAFOOD 👉 PRIORITY TO SUSTAINABLE FISHING Scallop diving is one of Scotland’s most sustainable fisheries, providing high-quality seafood to the hospitality sector while supporting well-paid jobs in coastal communities. Hand-diving is an exceptionally low-impact fishing m...

We were honoured to be invited to talk about low-impact fishing as part of Greenpeace’s ‘Oceans: Life Under Water’ podca...
03/06/2025

We were honoured to be invited to talk about low-impact fishing as part of Greenpeace’s ‘Oceans: Life Under Water’ podcast series. The series explores our blue planet’s breathtaking beauty, extraordinary creatures and the dangers that threaten them, as well as explaining how humans interact with it, for good but mostly bad..

This week, Hannah Stitfall speaks to Dr Bryce Stewart, a marine ecologist and fisheries biologist, about sustainable fishing practices. Including the develeopment of lab grown fish.

‘The ‘Plymouth Fishfinger’ - lifting the spirits of the low-impact fishers, much needed today as the UK agrees a deal th...
19/05/2025

‘The ‘Plymouth Fishfinger’ - lifting the spirits of the low-impact fishers, much needed today as the UK agrees a deal that will inevitably contribute to the continued decline of fish stocks’.

This is a song dedicated to small boat fishers, struggling to make ends meet within the 'Blue Food System' which fails them. It is based on and features 'sto...

Address

5 The Fish Quay
Plymouth
PL40LH

Opening Hours

Monday 10am - 3pm
Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm

Telephone

+441752657528

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