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Cool Earth We back people to protect rainforest and fight the climate crisis. We’re Cool Earth. Right now the world is in a climate crisis. And the best way to do that?

We exist to champion the relationship between people, rainforest and climate. We raise and give cash directly, and partner with indigenous people and local communities on projects that tackle the root causes of deforestation. People have lived in balance with the forest for thousands of years. The real rainforest experts, now face extreme injustice whilst living on the front line of the climate crisis. The most effective way to fight back is to protect the best carbon-storing technology that already exists: rainforest. Back, support and listen to the people living there with Cool Earth.

The situation in Peru is intense. People are on the frontline fighting wildfires to protect their homes and their rainfo...
14/10/2026

The situation in Peru is intense. People are on the frontline fighting wildfires to protect their homes and their rainforest.

For years, we’ve been working with local communities to establish fire crews and run training about fire management.

🔥 Since 2021, we’ve worked with Central Asháninka Río Ene to fight forest fires in the Amazon through the PAAMARI (“fire”) programme. And before the recent outbreak, community members from Cutivireni and Oviri approached Cool Earth to ensure they were equipped to fight any fires this coming season.

This training included increased monitoring of satellite fire weather alerts; introducing a flag based system for when it’s safe to conduct traditional fire practices; and practical training to tackle small blazes to prevent them spilling out of control.

‼️ Right now, the Cutivireni community fire brigade is on the ground, using their expertise to quell the fires and prevent them from spreading. And we've been working hard alongside local communities and Indigenous organisations to activate State emergency response mechanisms and amplify calls for urgent government action.

This is just the start of the wildfire season. At Cool Earth, we're advocating for more locally-led preventative fire management.

13/10/2026

NATIONAL EMERGENCY: A national emergency has been declared in Peru with 56 active forest fires recorded across 14 regions across the country.

So far, over 12,000 hectares of forest has been lost — that’s almost 17,000 football pitches.

🔥 These fires have caused fatalities and damages to homes as well as to people’s livelihoods with damages to agricultural land — a source of income for many communities within the rainforest.

In our partnership community in Cutivireni, over 1000 hectares of land has been lost with 50 families affected and 11 homes destroyed.

🧯 Firefighters and PAAMARI brigades have been working flat out but have had to withdraw after several days of hard work. Community members in Cutivireni have remained on the ground fighting fires despite exhaustion.

Communities are doing all they can, but it’s not enough for the scale of the emergency. There is an urgent need for authorities to step in.

Share this video. Join our urgent call for more support now.

The United Nations has released a new report warning the world of a “narrowing window” to restore our world’s forests.🪓 ...
08/10/2026

The United Nations has released a new report warning the world of a “narrowing window” to restore our world’s forests.

🪓 Nearly 500 million hectares of forest has been lost since 1990, while an even greater area of land has been degraded. These are deeply upsetting numbers, but the window is still open.

👥 Indigenous and local communities in the rainforest have been protecting forests and vital land for generations, using ancestral knowledge and through adapting to new challenges from fire, logging, and climate change.

Hope is not lost.

🌳 At Cool Earth, we’re continuing to support rainforest communities as we know the best people to protect forests are those that live in them.

07/10/2026
28/09/2026

How do we move power and resources directly into the hands of Indigenous peoples and local communities?

🗽 We raised this question to Indigenous leaders, climate finance experts, and people working across the rainforest movement at New York Climate Week.

🌳 Last Wednesday, we hosted an event to show Indigenous leaders and practitioners what this could look like, drawing on 20 years of experience working with rainforest communities!

Indigenous peoples and local communities already know their forests and know what works. But they need more support.

💵 They need direct finance and resources to give them the freedom to act on their own priorities, and in turn, help protect their forests.

🏛️ The Peruvian government has requested legislative powers that could affect protected areas, oil and gas activities, e...
22/09/2026

🏛️ The Peruvian government has requested legislative powers that could affect protected areas, oil and gas activities, environmental safeguards, and the territories of Indigenous Peoples in Isolation and Initial Contact (PIACI).

These changes could have significant implications for the Amazon, Indigenous territories and environmental management. That’s why Indigenous and civil society organisations, including Cool Earth, have signed a joint statement outlining these concerns.

🌳 At Cool Earth, we believe decisions that could affect forests, biodiversity, Indigenous territories and rights should be based on sound information, open public discussion and the meaningful participation of the people who could be affected, including consultation processes where required.

🇵🇪 In Peru, we work alongside Indigenous peoples in the Amazon, whose territories, rights and ways of life are closely connected to the protection of the rainforest. Their voices, concerns and rights should be part of decisions that could affect their territories.

Read the full statement: https://bit.ly/4y44HN1

02/09/2026

Four days. That's how long it took for fire to destroy 50 hectares of rainforest around Cutiverini, Peru.

This wildfire reached our partner communities and came very close to taking our programme building with it.

The building survived. 70 football pitches of rainforest didn’t.

🔥 Fire season has only just begun. Every week is another week where a fire like this one could spread unchecked.

And this year, El Niño conditions are building — longer dry spells, hotter temperatures — exactly the fuel fires need to spread fast and far.

👨‍🚒 But communities aren't powerless. Local fire brigades focused on prevention, early detection and rapid response can stop a fire before it spreads beyond control.

🧯 Having the right equipment and training can save lives and forest. Through our programmes, we’ll continue to provide support to rainforest fire brigades and protect vital land.

04/08/2026

If you could be any animal in the rainforest, what animal would you be? 🦋🐜🐒🦎

The people who know rainforests best are the people who call them home.💡 Indigenous people and local communities hold ge...
30/07/2026

The people who know rainforests best are the people who call them home.

💡 Indigenous people and local communities hold generations of knowledge about managing forest ecosystems and are already delivering climate solutions every day.

🌎 Through their stewardship, forests are better protected, biodiversity thrives, and our climate is more stable.

"We are here because our lands are essential to climate stability, biodiversity, and sustainable, trustworthy supply chains; concerns that touch every British citizen who wants to avoid the insecurity that comes from ecosystem collapse and disruptions to daily life.” - Indigenous leaders in an open letter to the Secretary of State during London Climate Action Week 2026.

🌳 We rely on forests every day, so rainforest protection is beneficial for everyone even those miles away from the tropical biome!

This is the impact of logging.🪓 In Papua New Guinea, rainforest communities are being pressured to allow logging on thei...
28/07/2026

This is the impact of logging.

🪓 In Papua New Guinea, rainforest communities are being pressured to allow logging on their land.

“Logging is happening right next to our land boundary, but we do not want them in our community.”

Communities are saying no, but the pressure is growing. If illegal and unsustainable logging goes ahead, millions of trees could be lost.

While loggers and extractive industries cash in from rainforest destruction, indigenous communities’ livelihoods are at threat.

🌳 Rainforests are vital, for the Indigenous and local communities that live there, and for the stability of our climate which the world relies on.

When communities have control, forests are protected. When that control is taken away, deforestation follows.

🤝 That’s why we give unconditional direct cash to people living in rainforests, so they have the income for essentials and the choice to say no to loggers.

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Tremough Innovation Centre
Penryn
TR109TA

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Wednesday 8:30am - 5pm
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