15/07/2026
“We have to find a way to reframe how we talk about climate change, so it’s everyday, it’s pragmatic, it’s plain language.” - David Shukman, former BBC News Science Editor and author, backs our latest research.
David argues that official terms like adaptation and mitigation don’t land with the public - but speaking in practical terms does.
Our new research on adaptation underscores exactly this: to drive action, we must show how tackling climate change makes everyday lives and communities better.
📖 It’s a theme David explores in his new book, ‘The Response: A Story of Fire and Flood in Britain’s New World of Extremes.’ With heatwaves, wildfires, and flooding on the rise in the UK, we need protective measures more than ever. But we also need a new language to convince people, society, and the government to roll out solutions at scale.
👉 Read our latest insights and our recommendations for the sector: https://climateoutreach.org/btc/2025/report/10-adaptation/