24/02/2026
🏗🛢 The Government’s decision on licensing the highly contentious Rosebank oil field is expected over the coming weeks. How should we frame the debate - based on how people across the UK think about fossil fuels, and renewables as an alternative?
Here’s what we recommend:
𖣘 Show that people support a move towards clean energy, away from fossil fuels: Brits feel largely worried and concerned about the world’s dependence on fossil fuels such as oil and gas. In Scotland, more people take pride in the offshore wind industry than in the North Sea oil and gas industry.
☀️ Inspire a better future, without trashing the past: people across the country are far more excited by the future of clean energy than they are enraged by ‘dirty’ energy. However, for many there’s a strong sense of pride and identity in the fossil fuel industries that have long powered our country, forged communities and provided jobs.
👥 Incorporate the views of people in Scotland: when asked whether the Scottish Government should support or oppose Westminster in ending new offshore drilling licenses in the North Sea, 44% of people say they should oppose it.
Chris Stark, head of the UK government’s mission to deliver clean power by 2030, recently spoke to Carbon Brief: “The problems and woes of this country, in terms of the cost of energy, are due to fossil fuels.”
Renewables chart a clear path to cheaper and cleaner energy. How we talk about this transition has the power to shift both the narrative and our overreliance on fossil fuels.
👉 Check out our blog:
What people across the UK think and feel about fossil fuels and renewables as an alternative - and what this means for climate communicators.