30/09/2026
What’s inside our Baby Box and which bits do babies love most? 👶📦
In our new video, we meet baby Amara and her mum, who show us some of their favourite things from our Baby Box.
For mum, it’s the books and practical items like the thermometer. For Amara? Definitely the noisy toys! 💛
Each Baby Box is packed with carefully chosen items to support learning, bonding and wellbeing, including books, sensory toys, a blanket, changing mat, bath towel, thermometer and safe sleeping space.
Every box is designed to give parents ideas, reassurance and practical support, while encouraging families to laugh, play, read, sing and count together from day one.
What’s inside our Baby Box and what difference can it make to a new...