23/08/2026
🌈 Rainbow Baby Week 2026 — the impact
What a week!
Rainbow Baby Week was created to bring people together, open up conversations and make space for the realities of pregnancy after loss.
And this year, the conversation reached far beyond our existing community.
📱 Across Instagram, Facebook and TikTok:
✨ 113,423 content views
✨ 126 new followers
✨ 2977 interactions
We also raised £140 through our ‘70 together’ fundraising campaign.
But perhaps the statistic that means the most to us is this:
70.9% of our Instagram views came from people who didn’t already follow us.
And on Facebook and TikTok, 78% of views came from non-followers.
That means Rainbow Baby Week wasn’t just reaching the people who already understood pregnancy after loss.
It was reaching new people.
People who may have never heard of us before.
People who may be supporting someone through pregnancy after loss.
People who may be experiencing it themselves.
People who may simply have stopped, listened and learned something new.
And beyond social media, the week brought together community stories, expert voices, lived experience and conversations that matter.
We saw communities come together.
We saw landmarks light up across the country.
We shared stories that deserve to be amplified.
We created space for conversations that are too often difficult to have.
This is why we do it.
Because pregnancy after loss deserves to be talked about.
It deserves understanding, compassion and better support.
And together, we can keep taking that conversation further. 🌈
Thank you to every person who shared, watched, commented, followed, attended, spoke, listened, supported or simply helped us spread the word.
Rainbow Baby Week 2026 may be over, but the conversation continues. 💛
