27/11/2025
Our chapter was given a real insight into the power of case studies recently when member Nigel Morgan of Case Study PR revealed they had contributed to him being awarded the Million Giver pin.
Whenever someone passes a referral in BNI and it leads to business, the person who passed the referral will be thanked for the value of the invoice. It was such Thank You For The Business (TYFTB) that reached £1,000,000 – and fact has already passed £1,100,000.
Much of the TYFTB related to referrals Nigel has passed. However, he revealed that much more has come when members who have used the first-person case studies from Case Study PR have go on to thank Nigel for the business they generate – they correctly determine that without the case studies, they would not have the business. Indeed, it is not uncommon for prospective clients to reveal the case study had clinched the contract.
Nigel also revealed that businesses using the case studies will see their conversion rate improve, together with securing higher prices and the time between enquiry and conversion much shortened.
While the Million Giver pin is a rare one in BNI, we have two in our chapter – electrician Chris Pearce also wears the special pin with pride.
Clearly you need to have a conversation with Nigel if your businesses isn’t booming.
Nigel Morgan is pictured below with our Director Consultant Linda Gale following the presentation of the Million Giver pin.
