14/06/2026
An Open Letter to Wirral Council
For as long as I can remember, Wirral Council has repeatedly told us that it is on our side. We have been told that the Council wants nothing more than to see businesses in New Ferry precinct thriving, and that it wants every business owner here to succeed.
I will not hide the fact that, from where many of us are standing, this does not feel true.
As the saying goes, when something is repeated often enough, people may start to accept it as truth. But repetition does not change reality.
For years, New Ferry has taken hit after hit. I am not only talking about the terrible explosion in 2017. I am talking about everything that followed. I am talking about the long delays, the broken promises, the failed support, and the clear lack of meaningful action for local businesses.
There have been many promises made over the years, including promises made after public consultations. Yet, from the point of view of many business owners, those promises have not been delivered.
Several times, we have had the opportunity to speak with officers from Wirral Council. After our last meeting in February, we were told that within a few weeks there would be another meeting, where we could sit down together and agree practical steps forward.
That meeting never happened.
Why?
The answer seems painfully clear. New Ferry does not appear to be a priority for the local authority. It has not felt like a priority for a very long time.
One of the biggest issues has been the loss of proper parking. Since the former car park was closed, the number of visitors coming into the precinct has dropped dramatically. From what local businesses are seeing every day, footfall appears to have fallen by around 75 to 85 %.
That is not a small inconvenience. That is a disaster for small businesses.
The replacement car park is not sufficient for the needs of visitors, customers, residents, and local traders. On top of that, it is regularly occupied by vehicles connected with the new development site, which means the few available spaces are often not available to the people who actually need to use the businesses in New Ferry.
How can shops survive when customers cannot park?
How can businesses recover when the basic access they need has been taken away?
How can anyone say New Ferry is being supported when the practical reality on the ground says something very different?
At the moment, many of us feel there is no hope for this place. It no longer matters whether the council is Green, Labour, Liberal Democrat, Conservative, Independent, or any other political colour. Without proper funding, real vision, and a clear understanding of what New Ferry actually needs, no party label will lift this place back up. New Ferry does not need slogans. It does not need another promise. It needs people in power who understand the scale of the damage and have a real plan to fix it.
Even the news that Money Matters, a business which has served New Ferry for 17 years, will be closing at the end of this year does not appear to have caused any real urgency or concern. This is not just another shop closing. This is another piece of New Ferry disappearing. This is another sign that small businesses are being left to struggle alone.
We are not asking for miracles. We are asking for fairness. We are asking for communication. We are asking for the promises made to New Ferry to be honoured.
Small business owners are not machines. We have bills to pay, families to support, staff, volunteers, customers, and communities depending on us. We cannot survive on kind words, press statements, and meetings that lead nowhere.
So I ask Wirral Council directly:
How are small business owners in New Ferry supposed to survive?
What is the real plan for us?
When will promises become action?
When will the businesses still standing in New Ferry be treated as something worth protecting?
When will proper parking be provided for customers and local businesses? We need action now, not in 18 months.
Or will these questions, like so many others before them, simply remain unanswered?
New Ferry deserves better.
Its businesses deserve better.
Its residents deserve better.
And after everything this community has been through, we should not still have to beg to be seen, heard, and supported.
Wirral Council
Justin Madders