We set the standards, develop the practitioners and surface the insight that keeps the profession moving. The Institute of Internal Communication was founded in 2009. The development of a professional institute dedicated to internal communication at this point was a reflection of the greater complexity of internal communication activities today, not least due to the wide range of tools and technol
ogies at communicators disposal. Internal communication is not merely a subset of PR and involves quite different considerations, not least the ability to form an in-depth understanding of how people work or function together. One of the key factors in raising business awareness and understanding of internal communication is ensuring that communication professionals are up to the job, understand the issues facing business leaders, can build rapport and trust with them and develop appropriate solutions. The Institute evolved from the British Association of Industrial Editors (founded 1949) and subsequently the British Association of Communicators in Business. The move to Institute status also confirmed an increasingly strong focus on accredited professional development and developing leading-edge knowledge on workplace dynamics, innovative approaches and best practice.
