03/09/2024
Flavour is "successful" and has his ardent followers who are mostly, Nigerian nonreligious youths of both Igbo and Yoruba origin.
Odumeje is also "successful" and he has his follows too, carved from a niche different from Flavour's sector of the showbiz arena.
Why are they seeking a form of synergy? They are both successful and popular. Why are they building a partnership in form of musical collaboration and social media presence through trends?
Better fan engagement and more money.
Even the big guns need it. Why not you?
Whenever an artiste fetches a portion of an existing art and blend into his new art, he is collaborating indirectly. The new art will connect the artist with everything and every audience the old art commanded!
Collaboration for MUTUAL BENEFIT