25/08/2026
🍦 From everyday treat to luxury
👉 https://www.workersofengland.co.uk/news/ice-cream-rich-persons-luxury-to-treat-workers-struggle-to-afford
From £2.65 average 99s to £7 scoops in London, buying a simple seaside ice cream can now cost a family of four up to £28. What used to be an affordable summer pleasure for working families is rapidly turning into an indicator of income division.
Click to read our full history of ice cream, see the price breakdown across England, and discover why The WEU believes working wages should cover simple family enjoyments!