Outdoor Industries Association

Outdoor Industries Association The Outdoor Industries Association (OIA) is a progressive membership driven trade association, that

The Outdoor Industries Association CIC is a non-profit membership organisation that provides advocacy, representation, promotion, leadership and the opportunity for the outdoor recreational industries, to unite with a single common voice. It represents companies that provide products and services for the Outdoor Recreation industry, retailers that sell those products and services, NGO's, NGBs and any other organisation that works in the Outdoor Recreation sector in the UK. Its mission is to 'Engage, Represent and Promote the Outdoor Recreation Industries' with a long term vision to 'Get More People Active Outdoors'.

At the heart of what the OIA does is our unique role in being able to connect businesses, politicians and public bodies,...
07/10/2026

At the heart of what the OIA does is our unique role in being able to connect businesses, politicians and public bodies, access organisations, governing bodies, the tourism sector, and international industry partners, as we make the shared case for the outdoors. Inevitably, that means that our CEO Andrew Denton spends a lot of time lobbying policy makers, or meeting other leaders and discussing how we can support outdoor organisations address the big issues that are facing them. And sometimes, there’s no better way for Andrew to showcase and represent our sector than to literally immerse himself in it.

Last week was a case in point. First up was a trip to Liverpool for the Labour Party Conference, where Andrew was able to speak up for our sector while enjoying a swim with, among others, Culture Secretary Lisa Nandy MP, Sports Minister Stephanie Peacock MP, former diplomat Thomas Reilly, and Philip Brownlie of Swim England.

Later in the week, Andrew was in deep water again when he visited The Outward Bound Trust’s centre on Ullswater. He met up with Nat Jackson, David Holmes and the team there to find out more about the incredible work that the trust does, which is supported by many OIA members. They discussed ways in which we can do more to help promote and sustain the mission to get more young people active outdoors, building their resilience and enhancing their life skills.

These were two very different experiences, but fundamentally linked, and both showcase key aspects of what we do for our members and the industry as a whole. Find out more about our work and how to be part of it at www.theoia.co.uk.

We have teamed up with Protect Our Winters UK to host a special screening of a topical documentary about the climate cri...
16/09/2026

We have teamed up with Protect Our Winters UK to host a special screening of a topical documentary about the climate crisis at the Royal Geographical Society in London, on Wednesday 25 November. Hosted in partnership with the Snowsports Industries of Great Britain, the event will be free to attend, and will provide an opportunity to watch the People’s Emergency Briefing, and then discuss the topics that it covers.

Read the full story at https://www.theoia.co.uk/news/outdoor-industries-association-and-protect-our-winters-team-up-to-bring-peoples-emergency-briefing-to-london/

We’re delighted to announce that 11 leading British outdoor brands will come together at the new OTS Village at ISPO Ams...
03/09/2026

We’re delighted to announce that 11 leading British outdoor brands will come together at the new OTS Village at ISPO Amsterdam this November, creating a strong collective showcase for the UK outdoor industry on the international stage. We have been working with Outdoor Trade Show (OTS), ISPO and Raccoon Media Group to create the new village, bringing the strength of the British outdoor industry into the heart of ISPO’s new Amsterdam format and giving UK businesses a powerful platform to connect with the international sports and outdoor industry.

The brands that have confirmed include Berghaus, Bridgedale, Craghoppers, DMM, Keela Outdoors, Montane, Mountain Equipment, Rab, SPRAYWAY, Terra Nova Equipment, and Vango.

Read the full story at https://mailchi.mp/theoia/ots-village-launches-at-ispo-2026

"Giving up is not in the blood, sir. It's not in the blood."— Nirmal "Nimsdai" Purja MBEWe are deeply saddened by the tr...
02/08/2026

"Giving up is not in the blood, sir. It's not in the blood."
— Nirmal "Nimsdai" Purja MBE

We are deeply saddened by the tragic loss of "Nimsdai" Nims Dai Ltd. following the avalanche on Broad Peak.

Nimsdai inspired countless people around the world through his extraordinary achievements, unwavering determination and passion for the mountains. His legacy will continue to inspire future generations of climbers and outdoor enthusiasts through his resilience and his belief in pushing the limits of what is possible.

Our thoughts are with his wife, young daughter, family, friends and colleagues at this incredibly difficult time.

We also remember the other mountaineers who lost their lives in this tragedy.

From everyone at the OIA, we send our deepest sympathies to all those affected.

One spark can destroy moorland that may take years to recover. As wildfire risk climbs across our uplands this summer, t...
20/07/2026

One spark can destroy moorland that may take years to recover. As wildfire risk climbs across our uplands this summer, the Regional Moorland Groups are asking everyone heading outdoors to go without naked flames. No disposable barbecues, no campfires, no dropped rubbish. Let's care moor. www.regionalmoorlandgroups.com

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Moss Nook House, 6-8 Trenchard Drive
Manchester
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