31/07/2026
The Working Creator Episode 2
One thing I’ve realised is that a lot of creators think brands make decisions based on follower count alone. They don’t.
There are so many little things brands notice before they ever send you an email or reply to your pitch, and most creators don’t even realise they’re being evaluated. That’s what this episode is about.
If you’ve ever wondered why one creator gets the opportunity and another doesn’t, even when they have similar numbers, this one’s for you.
P.S. I was so focused on what I was saying that I kept looking at myself instead of the camera lens. 😂 We’ll get there. Just listen to the message.