20/08/2026
✨ From global travel brands to cultural institutions, government partnerships and boardrooms, Carol Dray brings a rare breadth of experience to the IWTTF Europe stage.
Carol is an accomplished executive, board director and strategic advisor with more than three decades of experience helping global brands grow, transform and stay ahead of changing markets. In January 2025, she launched her independent consultancy, where she now specialises in audience-centric strategies that help organisations scale, innovate and adapt with confidence.
Her career spans an impressive range of sectors, including travel, tourism, sport, arts and culture. Carol has worked with some of the industry’s most recognised names, including Avis, British Airways, Flight Centre, Lastminute.com, Thomas Cook, VisitBritain/VisitEngland, The Travel Corporation and The Royal Ballet School.
Beyond the commercial world, Carol brings deep experience in governance, charity, non-profit and public-sector work, having collaborated closely with UK government departments including the Department for Culture, Media and Sport and the Department for Education.
Today, Carol advises, mentors and leads strategic projects across technology, AI, aviation, attractions and cultural experiences. She is also expanding her Non-Executive Director portfolio, bringing her insight and leadership to organisations including Gail Kenny Executive Travel Recruitment, London Transport Museum, Ramble Worldwide and Adventure Travel Networking.
A recognised champion for industry excellence, Carol is a Fellow and past Chair of the Institute of Travel & Tourism, a former board member of UKinbound and a member of the Association of Women Travel Executives.
We can’t wait to welcome Carol to the IWTTF Europe stage for what promises to be an insightful and energising conversation.
📅 17 September 2026
📍 Dotslash, Utrecht
Register now: www.iwttf.com
