08/10/2026
What does giving look like in 2026? 💙
Recent research shows that, despite economic uncertainty, people continue to care about charitable causes and they continue to trust charities.
📊 73% of people donated to charity in the past three months, while 74% planned to give in the following quarter. (Donor Pulse 2026 by Enthuse Intelligence)
💙 43% of donors supported health charities, while 25% gave to charities supporting children and young people among the most supported causes in the UK. (Charities Aid Foundation, UK Giving 2026)
🤝 36% of charities experiencing income growth said a greater focus on supporter experience contributed to that growth (Blackbaud, The Status of UK Fundraising 2026)
For Gift of Life, these findings reinforce why trust, transparency and meaningful connections with our supporters matter so much. Every donation helps turn generosity into something tangible - vital medicines, treatment and hope for children and young people facing serious illness.
Thank you to everyone who continues to stand with Gift of Life.
🔗 Read more: https://giftoflife.eu/what-2026s-charitable-giving-data-tells-us-about-why-donor-support-matters/