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The Conscious Travel Foundation is a social enterprise established to unite the most forward-thinking, sustainable minds in travel and raise funds for grass-roots charity initiatives around the world.

21/05/2026

There are over 50 hours of recorded sessions in our Member Portal, covering everything from impact reporting and indigenous tourism to child safeguarding, the localisation movement, and what an astronaut’s view of Earth has to do with running a travel business.

And one of the questions we get asked most often by our new members is: what should I watch first?

It’s a great question, but there isn’t really an obvious place to start. Our library of sessions has evolved out of real conversations, with mentors, members and external experts, on the topics our community most wanted to explore.

So we asked the team to help by answering the question themselves. Swipe to see their picks, and head to the link in our bio to read more 🌍

20/05/2026

Introducing the Media Circle

This week, we launched something really exciting here at The Conscious Travel Foundation that’s been in the making for months.

Our new Media Circle is a group of journalists and editors we know, trust, and are proud to welcome into the Foundation to hear the impact stories of our members. To mark the launch, we hosted two ‘How to Pitch’ sessions in collaboration with , with the journalists themselves sharing how they work, what catches their eye, and what makes a story worth covering.

The word that came up again and again, from every journalist in the Media Circle, was ‘relationship’. Not press releases, not data, not broad claims — but genuine, considered, human stories, shared with them by people they trust.

Joining , and , we’re delighted to welcome , , .dunford.travel, Lauren Jarvis and to the Foundation — eight writers and editors from around the world whose work spans travel, culture, sustainability and more.

Members can look forward to individual journalist profiles, sample articles, and practical pitching guidance drawn from both sessions — everything you need to start building those relationships with confidence. Keep an eye on your inboxes this week.

19/05/2026

Edmund Morris asked a question in the last edition of Outlier that we haven’t stopped thinking about. Not “how resilient is your business?” but “why did your customer choose you?”

Edmund, founder of , spent months building a dataset of 18 tourism crises across 30 years. Wars, pandemics, natural disasters, diplomatic blockades. What he found is striking in its consistency.

Travellers return to destinations after a crisis in a specific order. And that order corresponds almost perfectly to how replaceable their reason for being there was. The family visiting a grandmother in Muscat? No substitute exists. The pilgrims bound for Jerusalem? Demand accumulates through every disruption, then surges. The couple with a sizable travel budget and six destinations on their shortlist? They’ll wait until someone else has gone first and told them it’s fine.

Edmund called this ‘substitutability’.

When someone books with you because of the guide who grew up in that valley, or the community partnerships you’ve spent years developing, or the story that exists nowhere else, they’re not choosing between you and four thousand infinity pools. They’re choosing you specifically. That’s what makes you the reason for the trip rather than one option among many.

Edmund’s next Outlier lands in members’ inboxes today.

30/04/2026

Two years ago, we launched our Climate Portfolio with a small group of pioneering members — taking a different approach to unavoidable carbon.

Not offsetting. Not making net-zero claims.

Instead, focusing on genuine contribution and real-world impact.

Built in partnership with Pinwheel, the portfolio has since directed over £67,000 to high-integrity climate projects — from tree and mangrove planting to cookstoves, solar lighting and biochar.

For 2026, the portfolio has been refined to focus on three areas:

1. Permanent carbon removal through biochar in Brazil
2. Large-scale destruction of super-pollutants (HFCs and CFCs)
3. Clean cooking in Rwanda, reducing emissions while delivering immediate social impact

Our approach is aligned with SBTi guidance, and projects meet the ICVCM Core Carbon Principles.

There are two ways to take part:
– Collaborator tier for smaller businesses (10 or under)
– Bespoke tier for those building a tailored portfolio

Designed for travel designers, tour operators and marketing businesses — this is about amplifying what we can achieve together.

🔗 Full details via the link in our bio.

24/04/2026

Last week, our brilliant mentor Edmund Morris hosted his first ‘Office Hours: Ask Me Anything’ session.

During this power half-hour, our members drilled down on the questions that don’t have easy answers: Conflict and recovery, pricing pressure, who’s actually booking travel in ten years, and what happens when the destinations you love start to buckle under the weight of their own popularity.

➡️ Have a look at the key takeaways.

22/04/2026

Earlier this month, our co-founder Maudie visited Oceans Alive on the coast of Kenya — spending time with Teddy and the team in Kuruwitu and learning more about their approach to marine regeneration.

From planting over 15,000 coral colonies to sustainable fishing practices now replicated across more than 30 communities, what stands out is how closely intertwined the project is with the community.

Teddy, who leads on permaculture, shared how supporting women to grow food and generate income is key to health and long-term resilience. Safari talked through their co-managed fishing areas that now span over 600,000 hectares. And Katana took us out to the coral nurseries, where regeneration of fish stocks are supporting both ecosystems and local livelihoods.

Supported through our Community Impact Fund, it’s a project we’re proud to be learning from.

We had planned to host a live session with the team today, but Madison Stewart (aka Shark Girl 🦈) and the Project Hiu team are now out shark tagging — so we’ve moved our ‘Meet the Projects’ session to next week.

Members can join us online to hear directly from the team.

If you’re not yet part of the community but would like to learn more or explore how to support Oceans Alive, we’d love to hear from you.

🔗 Read more about the Oceans Alive project at the link in bio.

20/04/2026

MEMBER DIRECTED GIVING

PROJECT SPOTLIGHT | Bridges For Music

🔹 Member: AMADI Journeys
🔹 Member Directed Giving project: Bridges for Music, Langa, South Africa

Since 2013, Bridges for Music has been building the conditions for young people in under-served communities across South Africa to become creative change-makers rather than casualties of circumstance.

Their Bridges Academy in Langa, Cape Town, is a safe space rooted in holistic learning, where young people at risk of falling through the cracks are given 21st-century tools, psychosocial support and the entrepreneurial skills to build careers in the creative industries.

The methodology matters here. Bridges for Music works from Self Determination Theory, which means the goal isn’t to deliver opportunities to young people from the outside in. It’s to develop young people who are resilient, self-aware and capable of rewriting the cycles of poverty and trauma that have shaped their communities for generations.

It’s a different kind of ambition - and one which takes time.

AMADI’s support through our Member Directed Giving scheme means that resources are reaching the project directly, guided by the local knowledge of a member who understands what’s needed on the ground.

It’s a model we believe in: local, specific and long-term.

🔗 You can read more about Bridges for Music at the link in our bio.

09/04/2026

Membership should make your impact easier. Not by adding more theory, but by giving you practical support you can actually use day to day.

Here are just some of the extra benefits available to our members:

✔️ PR and marketing guidance with Lemongrass
Members receive a complimentary consultation with the Lemongrass team, helping you sense-check your messaging and communicate impact clearly.

🌍 Storytelling support with
Access tailored consultancy to help explain your work without greenwash. Juliet’s portfolio includes Soneva, Inhabit Hotels and The Datai Langkawi, with 10% of her fee supporting our Community Impact Fund.

📊 Data, trends and insights with Equator
Want sharper insights and stronger storytelling? Members get exclusive access to Equator’s expert support and data-driven tools, designed to help you think clearer and make more confident decisions.

🌿 Certified Carbon Literacy training with ecollective
Travel-specific, certified Carbon Literacy training with at a special member rate.

📷 Content support with PIXI
Eligible members receive 10% off PIXI’s services, making it easier to access trusted travel imagery and video. Each hotel sign-up also contributes £200 to the Community Impact Fund.

And perhaps the most valuable part?

The members themselves. The people sharing lessons, asking better questions, and helping move the industry forward together.

If you’re curious about joining, you can read more via the link in our bio.

07/04/2026

NEW MEMBER | Welcoming to the community.

For over 30 years, Entrée Destinations has been designing bespoke journeys across Canada and Alaska for the world’s most discerning travel advisors. Private wilderness lodges, wildlife encounters, immersive Indigenous cultural experiences, remote Northern explorations. They know these landscapes the way only three decades of deep local relationships can teach you.

Headquartered in Vancouver and recognised as a Condé Nast Traveler Travel Specialist and Travel + Leisure A-List member, they bring a rare combination of insider access, environmental stewardship, and the kind of intuitive, thoughtful service that anticipates needs before they’re spoken.

What draws them to The Conscious Travel Foundation is what draws so many of our members here. A belief that responsible travel and exceptional travel aren’t in tension. That doing this well means doing it consciously.

We’re glad to have Marc, Kate and the team in the hive. 🌿

Welcome to the community, Entrée Destinations.

01/04/2026

Most of us don’t need another set of principles. We need a way to put them into practice.

Between client work, operations, and the realities of running a travel business, purpose and impact can easily slip down the long ‘to-do’ list.

That’s why the Conscious Travel Foundation exists.

🌱 A global hive mind
A community of hotels, DMCs, travel designers, sales and marketing agencies, journalists and operators sharing what’s working in real time. Through Meet the Members sessions, workshops, in-person meetups and annual gatherings, online connection turns into real collaboration.

🌍 Learning you can apply immediately
Expert-led sessions on the topics travel businesses actually have to navigate. Panel discussions. Carbon Literacy training with ecollective. Small-group ‘Conscious Conversations’, where no question is too big or too small. Workshops and round tables. Not just theory. Practical support for real businesses.

✔️ Philanthropic giving built into membership
Membership contributes to either our Member Directed Giving scheme or our collaborative Community Impact Fund, supporting grassroots projects connected to tourism through a clear grant-making structure. Members can also join the Philanthropy Committee and help decide where funding goes.

🌿 Support that strengthens the work you’re already doing
A place to stay connected, to keep learning, and to be part of something that has a tangible impact beyond your own business. A space thats judgement free, where you connect with good people.

If you’re early in your impact journey, we can be your handrail.
If impact is already part of your DNA, this is where ideas are passed on to those still developing their strategies.

We’d love you to join us.

More via the link in our bio.

31/03/2026

LEARNING TOGETHER | Office Hours with Equator

Some questions are easier to ask when you’re in a room with someone who’s been navigating the same complexity for years.

That’s exactly what these sessions with Edmund from Equator are for.

📅 On 15th April, we’re opening the door for the first round of Office Hours.

Edmund will begin with a short ‘Ask Me Anything’ conversation, a chance to bring the practical questions many of us wrestle with behind the scenes. Measuring impact. Telling the story of that work clearly. Working out the numbers. Choosing the right tools.

Then Edmund will host four short 1–2–1 sessions, available on a first come, first served basis. A focused space to talk through a specific challenge and leave with a clearer handrail for the next step.

✔️ Open AMA discussion with Edmund from Equator
✔️ Topics across tech, measurement, storytelling and impact calculation
✔️ Four private 1–2–1 sessions available to book on the day
✔️ A second session later in the year, with members in other time zones in mind

These Office Hours are one of the newest benefits for our community. A place where the hive mind meets expert guidance, and where real business questions can be unpacked together.

If you’ve been pondering over a problem about how to measure or communicate your work, bring it with you.

Members can reserve their place via the event page. 🌍

Find out more at the link in bio. ⬆️

Address

London

Website

http://www.theconscioustravelfoundation.com/

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