16/06/2026
Before streaming platforms, before skip intro buttons and before personalised homepages, television relied on idents, title sequences and broadcast graphics to create a sense of identity.
Some became so familiar that they are still remembered decades later.
In the latest edition of TheDesigner, former BBC motion graphic designer and researcher Dr Iain Macdonald MCSD explores how motion graphics shaped Britain's viewing culture and why certain visual moments continue to resonate long after the programmes themselves.
The article draws on research from his book ‘Designing the BBC’ and reflects on the designers, experiments and creative culture behind some of the BBC's most recognisable work.
We're curious...
What is the most memorable TV ident, title sequence or piece of broadcast design you can remember?